Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Roxanne Alaniz, the Founder & CEO of Alaniz Marketing, to talk about how she turned a risky leap during the 2008 recession into a successful seven-figure agency.
Roxanne shares her story, from working in media sales at ABC/Disney to starting her own agency, and how staying curious, embracing change, and always learning helped her grow through every shift in the marketing world, from websites to AI.
She breaks down the money mistakes most agency owners don’t catch, the real cost of building a team (especially in California), and why picking a niche is the smartest way to stand out in a saturated market.
You’ll also hear her approach to building websites that actually drive leads, how asking for help became her biggest strength, and why joining a mastermind helped her scale without burning out.
If you’re a founder, marketing leader, or SEO expert looking for real-world advice on growth, leadership, and agency strategy, don’t miss this one.
Understanding mass communications can lead to a passion for marketing.
Awareness of the economy is crucial for business owners.
Partnering with someone skilled in sales can enhance business success.
Reading about business management is essential for growth.
Asking for help is a strength, not a weakness.
Networking with other business owners provides valuable support.
Niche marketing helps clarify your brand's message.
Continuous learning is vital in the changing digital landscape.
Focusing on a specific niche can lead to greater success.
