How AI Is Changing SEO (And Why Most Teams Aren’t Ready)

In this episode of E-Coffee with Experts, our host Austin chats with Ryan White, Head of SEO Strategy at Glass Atlas, pulls back the curtain on what it really takes to align technical SEO with client KPIs.

From building roadmaps that stop the rot to using AI tools like Claude and Google NLP API for competitive analysis, Ryan shares tactical insights every SEO strategist, manager, and agency leader needs to hear.

We talk about the challenges of time tracking, managing resources across teams, and balancing priorities when chaos hits the roadmap. Ryan dives into how squads operate within Glass Atlas to keep technical, content, and digital PR teams aligned, and why buy-in from clients and developers is key to long-term success.

He also shares his experience prepping for his BrightonSEO talk, lessons from horror stories, and how to avoid making the same mistake twice.

If you’re struggling to get SEO tickets across the line or bridge the gap between your strategy and the client’s bottom line, this episode is your blueprint.