In this episode of E-Coffee with Experts, host Ranmay Rath chats with Sam McEwin, Director at BizWisdom, about what it really takes to build a digital agency from the ground up.
Sam shares the honest truth about undercharging early clients, juggling everything solo, and learning to let go as the team grew. He talks about dealing with demanding clients, scaling smart, and why not-for-profits became a big part of his agency’s focus.
You’ll also get a peek into Brandwidth, his podcast that mixes brand strategy with performance marketing, no fluff, just real talk.
If you’re a founder or marketer trying to grow sustainably (without losing your mind), this one’s for you.
A gap in the market for brand understanding in agencies.
Starting his own agency was a significant leap for him.
Pricing services appropriately is a common challenge for new agencies.
The importance of delivering value to clients.
He believes in the importance of flexibility in agency culture.
Beware of marketing gurus who promote new shiny objects.
All media can be effective if used correctly.
Marketers must remember they are not their audience.
Critical thinking is essential in marketing.