How Samantha Holze Uses Data And Storytelling To Convert Buyers

In this episode of E-coffee with Experts, our host Austin chats with Samantha Holze, breaks down how B2B brands can win faster by aligning teams, proving ROI early, and building thought leadership rooted in real customer insight.

With experience from 1-800-FLOWERS to fleet and safety e-commerce, Samantha shares how simple digital upgrades, rapid microsites, and cross-department communication helped her teams secure major accounts—capturing over 80% of one competitive bid.

In this episode, you’ll learn:

• How to earn internal buy-in with 30–60 day listening, weekly KPI syncs, and shared goals.
• How to launch new strategies without historical data by using phased experiments and quick wins.
• What real thought leadership looks like—short-form content, customer questions, and qualitative feedback.
• Why “search everywhere optimization” matters as buyers move between AI tools, email, social, and Google.