Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, Austin Willman talks with Scott Cohen, CEO at InboxArmy, about the real, often-overlooked mechanics behind modern retention marketing, from deliverability and DMARC to channel hierarchy (email, SMS, push), automation, attribution, and how to make AI actually useful without losing your brand voice.
Scott breaks down why email is deceptively complex (copy, design, code, deliverability, analytics), what Gmail’s stricter authentication enforcement (SPF / DKIM / DMARC) means for holiday sending, and why “spiking” volume for Black Friday can tank long-term inbox reputation.
He shares practical guidance for smaller and mid-size brands: ramp up volume gradually, rely on automations (welcome flows, cart abandons) to keep consistent daily engagement, and use channel testing (email vs SMS vs push) to learn which audiences convert where.
If you manage growth, retention, or marketing operations, this episode gives tactical, operational advice to protect holiday revenue and scale responsibly.
Email marketing is cost-effective and pays for itself.
Increasing email frequency can raise red flags with audiences.
A weekly newsletter can be effective for engagement.
Understanding audience preferences is crucial in email marketing.
Email campaigns should be strategically planned to avoid fatigue.
Frequency of emails can impact open rates and engagement levels.
Balancing content quality with quantity is essential.
Monitoring audience reactions is key to successful campaigns.
Email marketing strategies should evolve with audience feedback.
Testing different frequencies can help find the optimal engagement level.
