From Backlinks to LLMs: What Really Matters in SEO Today

In Conversation with Seth Trammell

In this episode of E-Coffee with Experts, we sit down with Seth Trammell, Director of SEO at KlientBoost to unpack the future of search in the age of Large Language Models (LLMs). From Google’s latest updates to the shift toward user-first strategies, Seth shares sharp insights on content quality, reputation management, structured data, and the evolving role of backlinks.

You’ll hear why Seth believes quality now beats quantity in SEO, how authorship and expertise drive trust, and why structured data like JSON-LD could shape how LLMs surface your brand. He also breaks down how to approach reputation on platforms like Reddit, why building a strong SEO team is non-negotiable, and which outdated link tactics to leave behind.

Whether you’re an SEO strategist, digital marketer, or agency leader, this conversation is packed with actionable strategies to help you stay ahead in an AI-driven search landscape.

TAKEAWAYS:

01

The conversation around SEO is heavily influenced by LLMs.

02

Quality content is more important than quantity in SEO.

03

Google's spam updates have significant impacts on SEO strategies.

04

User-generated content can enhance brand reputation if managed correctly.

05

Building a strong SEO team is crucial for success.

06

Structured data is essential for improving search visibility.

07

Quality links are more valuable than sheer quantity in SEO.

08

Engagement and authenticity are key in reputation management.

09

SEO strategies must adapt to the evolving digital landscape.

10

Testing and experimentation are vital for staying ahead in SEO.

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