Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, our host Austin chats with Steve Cozzolongo, Partner and CMO at Digital Position, to unpack how smart content, nimble execution and human judgment beat noise, even in an AI-heavy world.
From Black Friday readiness to pricing retainers, Steve explains why content is the common denominator across PPC and SEO, how agencies should treat themselves as a client, and why rapid pivots during peak promos win.
He shares practical tactics: server-side tracking to improve ML-driven bidding, authentic Reddit/community engagement for trust and discovery, AI+automation for research and transcripts (but real humans for responses), and tailored offers that deliver results within 30 days.
If you run or lead e-commerce, SaaS, or a marketing team, you’ll get actionable takeaways on client acquisition, retention, creative production models, and building a team culture that scales.
Marketers are often expected to perform flawlessly, like kickers in football.
There is little celebration for meeting expectations in marketing.
The pressure to grow accounts and scale businesses is immense.
Failure to meet targets can lead to significant scrutiny.
Marketers must navigate the balance between expectations and reality.
Accountability in marketing is a double-edged sword.
The role of a marketer is often undervalued despite its importance.
Success in marketing is often taken for granted.
The conversation highlights the need for recognition of marketing efforts.
Understanding the expectations can help marketers manage their stress.
