Why 90% of Agencies Will Fail in the Next 12 Months

In Conversation with Steve Knapp

In this episode of E-Coffee with Experts, our host Austin sits down with Steve Knapp, President at Seedless Media, a cannabis-only digital marketing agency that’s rewriting the rules in a highly regulated space.

Steve shares why he fired over 15 marketing agencies (including one he co-owned) and how that painful journey inspired him to build a radically different agency model – one rooted in integrity, results, and relentless efficiency.

He dives deep into the importance of automation with tools like N8N and AI agents, his strategic approach to client success management, and why most SEO agencies are still getting it wrong.

From understanding localized SEO to leveraging Shopify for cannabis eCommerce, Steve lays out a blueprint for scaling in industries full of red tape.

He also gives a rare look into Seedless Media’s internal incentive structures, onboarding processes, and leadership philosophy that turns team members into future leaders.

If you’re growing an agency, working in SEO, or marketing in regulated industries, this episode is a must-listen.

TAKEAWAYS:

01

Continuous education in technology is crucial for team security.

02

Seedless Media was founded to provide better marketing experiences.

03

Client success is prioritized by managing fewer clients effectively.

04

Delegation of responsibilities enhances team efficiency.

05

Incentives and accountability foster a cohesive team environment.

06

Sales teams are motivated through competitive commission structures.

07

Fiduciary duty is essential in maintaining client trust.

08

SEO strategies must adapt to changing algorithms and demographics.

09

Data-driven marketing is key to understanding audience needs.

10

E-commerce is rapidly evolving in the cannabis industry.

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