Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we sit down with Susan Friesen, Small Business Brand Positioning Strategist and Founder of eVision Media, a brand marketing agency with over 20 years of experience helping businesses build trust and stand out online.
Susan dives into the real reason so many founders and small business owners struggle with marketing: poor brand positioning. She breaks down how a weak or inconsistent brand message quietly kills your SEO performance, drives away ideal customers, and damages long-term trust, especially when AI-generated content is used the wrong way.
We explore the most common branding mistakes businesses make today, like skipping strategy, chasing marketing “hacks,” or trying to appeal to everyone. Susan explains how to fix those issues by aligning your message with what your audience actually cares about.
If you’re a founder, marketer, or agency leader trying to scale your SEO results, strengthen your online presence, or lead with more clarity, this episode is packed with lessons you’ll want to take notes on.
Starting an agency can be a natural progression for entrepreneurs.
Building a team requires identifying strengths and weaknesses.
AI should be used as a tool, not a replacement.
Many small business owners misunderstand the importance of branding.
Bootstrapping can lead to amateurish branding.
A lack of strategy can overwhelm new entrepreneurs.
Understanding your ideal client is crucial for effective marketing.
Existing customers provide valuable insights for brand positioning.
Doing the right things in the right order is key to success.
