How This Cannabis Marketer Builds Topical Authority Without Backlinks

In this episode of E-Coffee with Experts, our host Ranmay speaks with Tim Naughton, Founder of Heady, a full-stack marketing agency specializing in the fast-growing cannabis industry.

Tim breaks down what makes cannabis SEO uniquely challenging—from competitors editing each other’s Google Business Profiles to the lack of traditional link-building opportunities.

Tim shares how Hedi helps cannabis retailers and brands win search by scaling long-tail content, leveraging high-authority mentions, and building topical authority even without do-follow links.

He explains how AI search and LLM-based overviews are reshaping SEO, why “mentions” now matter more than ever, and how brands can future-proof visibility across engines.

He also dives deep into CRM-driven revenue, showing how personalized automations and segmented email flows outperform generic weekly blasts.

Learn how cannabis brands can compound gains across SEO, CRM, UX, and social to drive consistent growth, especially as teams are pressured to “do more with less.”