Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we sit down with Founder of Gouda Market, Tom Jacobs. Tom opens up about his journey from a broke music major to running a successful agency helping B2B brands rethink their entire SEO game.
He dives deep into why traditional SEO metrics like “page one rankings” no longer matter and how to approach content in an AI-dominated search landscape.
You’ll learn why most brands are stuck pushing thin, top-of-funnel content that doesn’t convert, and what to do instead. From mining sales calls for conversion-focused content to building a brand narrative that actually earns trust, Tom’s approach flips the SEO script.
He also breaks down what metrics really matter today, how to build for AI search visibility (GEO), and why your website must become a decision-ready experience.
Whether you’re a Head of Marketing, SEO Director, or B2B founder, this conversation will reset how you think about SEO, content strategy, and agency partnerships.
Content strategy should start from the bottom of the funnel.
Sales data can inform effective content creation.
Building a brand voice is crucial in a commoditized market.
Paid channels are becoming more expensive and competitive.
Content remains king, but must be optimized for conversions.
Client relationships require trust and transparency.
Agencies should communicate effectively and report on metrics meaningfully.
AI is changing the landscape of content creation and SEO.
Focus on storytelling and social proof in marketing.
