Why Most Marketing Audits Are Useless (And What Actually Works)

In Conversation with Tyler Lane

In this episode of E-Coffee with Experts, Tyler Lane, CEO & Founder at Session Interactive, breaks down what separates winning agencies from the rest.

He shares how his team leverages senior-level experience, real data (not vanity metrics), and deep business immersion to deliver meaningful client outcomes. Tyler and Austin dive deep into strategy-first thinking, avoiding surface-level audits, and building partnerships that go beyond SEO rankings.

Plus, hear how Tyler’s agency integrates consulting, podcasting, and thought leadership to scale reach and revenue while staying nimble in an evolving AI-driven landscape.

If you’re an agency owner, marketer, or just tired of the same recycled advice about digital marketing, you don’t want to miss this conversation.

TAKEAWAYS:

01

The marketing agency landscape is increasingly competitive due to lower barriers to entry.

02

Experience and relationships are key differentiators for successful agencies.

03

Agencies should maintain a diversified client roster to avoid niche fixation.

04

Data accuracy is crucial for effective marketing strategies and client success.

05

Integrating various marketing strategies can enhance client engagement and results.

06

Technology plays a significant role in modern marketing practices.

07

Understanding client needs is essential for building long-term partnerships.

08

Continuous learning and adaptation are necessary in the evolving marketing landscape.

09

Agencies should focus on delivering value beyond just channel-specific strategies.

10

Collaboration and open communication with clients foster stronger partnerships.

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