How Urim Kodra Built Entity-Based Content That Drives Traffic Fast

In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.

Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.

He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.

If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).