Why Most AI Content Sucks, And How To Do It Right

In Conversation with Uwe Dreissigacker

In this episode of E-Coffee with Experts, our host Ranmay talks with Uwe Dreissigacker, Founder & CEO of InvoiceBerry and Co-founder of BlogHandy, to share his 20-year journey from coding games to running multiple businesses.

He opens up about why he ditched WordPress, how AI helps scale customer support, and the secret behind ranking in ChatGPT and Perplexity results before big names like Weebly.

Uwe breaks down why paid ads are dead, how to win with long-term SEO, and why most AI-written content falls flat, unless you really know how to use it. He also shares insights on the return of cold outreach, the rise of micro-SaaS tools, and how to prep your site for the LLM-first search era.

If you’re a founder, SEO marketer, or digital leader tired of chasing hacks and ready to build something that ranks, this episode is packed with strategies you can actually use.

TAKEAWAYS:

01

The shift from paid ads to organic marketing strategies is significant.

02

AI tools are essential for optimizing business processes.

03

Content quality is paramount; AI should enhance, not replace, creativity.

04

SEO strategies must adapt to the rise of LLMs and AI.

05

Understanding user needs is crucial for effective content marketing.

06

Niche marketing is becoming increasingly important in SaaS.

07

Uwe emphasizes the importance of rewarding oneself for achievements.

08

The future of content strategy will heavily involve AI and data-driven insights.

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