How This CEO Scaled Clients to $500M Using Brand-First Strategy

In Conversation with Vincent Lee

In this episode of E-Coffee with Experts, our host Ranmay chats with Vincent Lee, CEO of INFINI Marketing, and breaks down the brand-first marketing system that helped his agency generate over $500M in client revenue.

Vincent shares how he grew companies from $1M to $20M, how to fix rising acquisition costs, and why most SEO and AI strategies fail without a strong brand foundation.

You’ll learn why branding influences cost per lead, why many marketing tactics appear “dead” due to ineffective tracking, and how agencies and founders should adapt for 2026. Vincent also explains the difference between quality and quantity in SEO, how LLM rankings are shifting, and why authenticity is going to define winners in the AI era.

If you’re a founder, marketer, or agency leader looking to scale revenue, build stronger brand authority, and future-proof your marketing strategy, this episode is packed with actionable insights.

TAKEAWAYS:

01

Vincent transitioned from graphic design to marketing due to his passion for creativity.

02

He emphasizes the importance of a strong brand for business success.

03

Customer acquisition costs are influenced by brand messaging and targeting.

04

Measuring the effectiveness of marketing strategies is crucial for success.

05

Quality content is more important than quick marketing hacks.

06

AI tools can enhance marketing but should not replace quality.

07

Businesses should not over-invest in digital marketing without a solid foundation.

08

Word of mouth remains a powerful marketing tool.

09

Vincent uses AI tools like ChatGPT and Gemini for research.

10

Continuous adaptation is key to surviving in the marketing landscape.

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