In this episode of E-Coffee with Experts, we chat with Vladana Bačová, Founder & CEO of PrettyMuchNomads, to uncover how to build authentic content strategies that actually drive business results.
Vladana shares why most B2B content fails, and how founders can rethink their messaging to resonate with real humans, not just search engines. She breaks down how UX writing and smart content structure can make or break a brand, especially in the highly competitive SaaS and tech space.
We explore the journey of building a remote-first agency in a crowded market, how she uses AI tools (without losing the human touch), and what it really means to localize your brand voice for global audiences. Vladana also reveals how to align content with your sales funnel to fix leaks, book more demos, and actually move the needle.
Whether you’re a founder, CMO, or marketing lead looking to improve your SEO strategy, sharpen your storytelling, or implement AI without sounding like a robot, this one’s for you.
PrettyMuchNomads started as a freelance venture and evolved into an agency.
AI tools can significantly improve content creation efficiency.
Localization is crucial for successful market entry, not just translation.
Understanding the customer journey is essential for effective content marketing.
B2B companies often complicate their messaging, losing potential clients.
Storytelling can differentiate tech companies in a crowded market.
Measuring content performance requires a holistic approach.
AI can assist in content creation but must be used carefully in B2B contexts.
Future workforce changes will require adaptability and new skills.