Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin sits down with Zac Gregg, Managing Partner at Vital Design, to unpack how his agency scaled past 100 employees by narrowing its focus to universities and leveraging EOS.
Zac shares why Vital shifted from being a generalist agency to specializing in higher education, the unique challenges of filling graduate and online programs, and how initiatives like Semester at Sea rely on strategic marketing to succeed.
He explains why most client problems often come down to trust, not traffic, and how Vital invests over $40K each month into its own marketing to lead by example. Zac also breaks down how EOS transformed their culture, aligned the team, and fueled consistent growth.
Whether you’re an agency owner, marketer, or higher-ed professional, this conversation is packed with actionable lessons on trust, data, and scaling an agency the right way.
The shift to specialization in marketing is crucial for success.
Understanding the unique challenges of university marketing is essential.
Building trust with clients can significantly impact conversion rates.
Data and analytics play a vital role in shaping marketing strategies.
A cohesive team culture is necessary for achieving common goals.
Overcoming growth plateaus requires strategic changes and focus.
Trust signals are important in establishing credibility with clients.
Effective marketing strategies must be tailored to specific client needs.
Agencies should practice what they preach by applying their own marketing strategies.
The future of marketing will rely heavily on data-driven decisions.
