Programmatic Video Advertising
Trusted By Leading Agencies and Brands

What is Programmatic
Video Advertising?

Programmatic video advertising is the process of buying and selling video ad inventories through a digital advertising platform. The entire process is automated and involves real-time bidding and data-driven decision-making to find the best ad placement.

Through programmatic video advertising, you can deliver targeted video content to a highly specific audience across different platforms, including various websites and applications.

Now, most people confuse online video ads with CTV (Connected TV) or OTT (Over-the-Top) ads. A perfect example of online video ads is when you watch video news content on a website, and before the actual video plays, a 15-second to 30-second video ad is played.

We often don’t realize it, but the ads displayed are highly specific to our interests. This is the power of programmatic ads. They know just when to display which ad to the viewers!

Advantages of Programmatic
Video Advertising Services

The online video ads you encounter go through a process of automated buying and selling of ad inventories, real-time bidding, and precise targeting before they are displayed in front of you. Here, video advertising services play a critical role. Here is how they help:

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Precision Targeting for Maximum ROI

Video ads are loved by everyone because they are so easy to consume. This is why their reach is much better than any other type of ad content. On top of that, when you use a programmatic advertising service, you can enhance your reach even further.
Programmatic advertising services use a vast amount of data to analyze the target audience's online behavior. They take into account user demographics, online activities, interests, and more to show them the most relevant ads. Precise targeting creates hyper-personalization, which means that your ads reach the right audience. It also enhances return on investment (ROI), and you can utilize your ad spending efficiently.

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Real-Time Bidding & Cost Efficiency

With a programmatic advertising platform, you can streamline real-time bidding and AI-driven optimization. You can constantly adjust your bids, segment your audience more accurately, and create elements that will enhance engagement.
These platforms also help you optimize your ad campaign, making it highly cost-efficient. The approach involves making the most of your budget allocation by prioritizing high-performing ad placements and reducing the ad spend on underperforming ad inventories. The automated bidding strategy ensures you pay for the right placement, impression, and results rather than wasting money on a strategy with no valuable returns.

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Boost Engagement with Smart Analytics

Most programmatic advertising services offer smart analytics, which helps you understand how your campaign is performing and where it is headed. This has a direct and positive effect on engagement rates and ROI.
Advanced data analysis techniques can help you identify and target relevant audiences for your ad campaigns. With this, your conversion rate also increases when you enable your ads to be seen by people who are most likely interested in your products and services.

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Seamless Multi-Platform Integration

Multi-channel marketing makes your advertisements reach the right audience at the right time. With seamless multi-platform integration, you can disseminate your message across different platforms. Most services help you create coherent narratives that are relevant across multiple  platforms, allowing you to attract relevant customers and enhance your campaign's overall performance.

Why Choose DWS for
Programmatic Video Advertising?

Industry-Leading Technology & Expertise

We use the latest technology to deliver highly targeted and efficient video ad campaigns. With us, you will always remain at the top of your game with advanced algorithm optimization that helps you find the best ad placement and monitor them in real time for maximum engagement and ROI.

Our years of experience help us understand exactly what needs to be done to enhance the results of your ad spend. We understand the nuances of digital marketing and ensure that your advertisements reach the right audience at the right time.

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Transparent & Real-Time Reporting

At DWS, we prioritize transparency, giving you full visibility of what is going on. This means you can get insights into key metrics such as impressions and engagement rate and track the progress of your ad campaign. This information lets you optimize your campaign for even better results.

Moreover, with our real-time reporting right at your fingertips, you get instant data about your campaign’s progress and what you can do to improve it even further.

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Access to Premium Ad Inventory

We allow you to access premium ad inventories across top-tier platforms, websites, and streaming services. This enhances the impact of your ads, allowing them to reach an extensive audience group.

Moreover, by making your ads appear on these platforms, you can enhance your brand images and ensure you receive the maximum ROI. These premium publishing sites help you gain better visibility, higher engagement, and strong brand credibility.

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Dedicated Campaign Management

We also have a dedicated team who will handle every aspect of your programmatic advertising campaign. From strategizing to constantly monitoring once the campaign has been launched, we make sure everything is under your control.

We also optimize campaigns based on the latest data and analytics to drive the best results. Once you hire us, you can relax because we take care of every aspect of programmatic video advertising.

 

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Proven Track Record of Success

Our past clients are a testament to our fantastic track record in programmatic video advertising. Our approach combines engaging creatives and strategies with data-driven decision-making to achieve the best results. The experts at DWS have helped businesses increase brand awareness, drive conversion, and maximize their advertising spend.

You are partnering with one of the leading services for programmatic video ads by choosing us.

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Scalable Solutions for All Budgets

Our services can benefit businesses of all sizes. Whether you are a start-up or a large enterprise, our services are for everybody. Also, as your business grows, you can scale your programmatic video ad strategy with us.

Moreover, if you are worried about your budget, you will be glad to know that we cater to the needs of businesses with different ad spend. Our flexible options make us one of the most preferred choices for budget-conscious brands.

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Our Programmatic Video
Advertising Solutions

Our programmatic advertising solutions are here to help you accelerate your brand’s growth. When you take our services, you can benefit from the following:

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AI-Powered Audience Targeting

Every brand should leverage artificial intelligence (AI) in its ad campaigns, and if you haven't done so yet, you must do it today.
AI helps you segment your audience into different groups based on their demography, online behavior, age, and other preferences. These allow you to precisely target the audience and ensure they engage with your content.

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High-Quality Ad Placements

High-quality ad placement is the key to maximizing your results. DWS has different channels for programmatic display advertising, which enable you to enhance campaign performance. This means that you can make the most out of your video campaigns even with a limited ad budget.

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Dynamic Creative Optimization

Your creatives are crucial in determining how your target audience engages with your content. Our team helps you create dynamic creatives that engage your audience at a glance. By opting for our dynamic creative optimization, you can ensure your ad is relevant to your target audience and continuously improve its performance as your audience's preferences change.

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Fraud Prevention & Brand Safety

Brand safety is essential to building credibility. With DWS by your side, you can protect your brand's reputation and prevent fraud. We pay great attention to ensuring that your ads are not published on websites that don't have a good reputation or are spammy. Moreover, we focus on creating ads that help build brand values that connect with your audience.

How We Optimize Your
Programmatic Video Ads

A/B Testing for Performance

We use A/B testing on different targeting strategies, including utilizing various targeting techniques, elements, ad placements, and creatives to identify which approach generates the best results while outlining areas needing improvement.

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Real-Time Campaign Adjustments

We use real-time data to adjust your campaigns through advanced technologies. This empowers you with precise targeting and personalization capabilities.

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Budget Optimization for ROI

With DWS, your money is spent in the right place. We will optimize your ad budget for maximum ROI. No matter what your total budget is, you will effortlessly achieve your goals when you work with us.

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Ad Placement Optimization

With our data and analytics capabilities, you will get the best ad placement and be able to continuously optimize it. We also help you target your audience at the right place and time, ensuring they take desirable action.

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Maximize Your ROI with
Programmatic Video Advertising

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Frequently Asked Questions

How does programmatic video advertising improve ROI?

Programmatic video advertising uses AI-driven automation and real-time bidding to precisely target the right audience. This minimizes ad spend waste and ensures better engagement by optimizing ad placement across different devices, which ultimately helps improve ROI.

What types of video ads can I run?

You can run the following types of video ads:

  • In-stream video ads: They are played before, during, or after the video content.
  • Out-stream ads: These ads appear within website blogs or social media feeds.
  • Bumper ads: They are short and non-skippable.
  • Native ads: They blend with the platform content and are non-intrusive.
  • Interstitial ads: Full-screen ads shown between video content transitions.

How do you prevent ad fraud and ensure brand safety?

We conduct regular audits and ensure real-time monitoring to help maintain the quality of your ads and enhance security.

How do I get started with DWS programmatic video advertising?

To get started with DWS programmatic video advertising, connect with one of our representatives. They will guide you through the entire process. Visit our website today to learn more.

Where will my video ads be shown?

Your video ads will be shown across various digital platforms, including some top websites with relevant traffic, mobile apps, and numerous other streaming services.

Can I control who sees my ads?

Yes, with data-driven precise targeting, you can control who sees your ads. We help you make the most of first-party and third-party data to display your ads on platforms with relevant traffic.

How quickly can I launch a programmatic video ad campaign?

You can launch your programmatic video ad campaign in no time. All you need to do is contact us, and one of our representatives will guide you through the entire process.

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