The base of communication between web browsers and servers that defines how data is exchanged over the web.
The foundational code of a webpage that defines structure and content using tags. Browsers interpret HTML code and render it into webpages users can interact with.
A major Google algorithm update in 2003. It prioritizes search results that best match a user’s intent.
A central webpage on a website that analyzes a specific topic. It links to other relevant pages on the site.
HTTPS secures communication between your browser and a website. It encrypts data, protecting sensitive information like passwords and credit card details.
HyperText Transfer Protocol dictates how data travels between your browser and the websites you visit. It allows you to see images, download files and access data.
HTML is a coding language that uses simple tags to structure content (text, headings, images, links) and defines how it appears on your screen.
The foundational code structure of webpages. HTML uses tags to define the content and layout of a webpage, including headings, paragraphs, images, etc.
A security policy that safeguards communication between a browser and a website. It applies encrypted connections (HTTPS) by adding a security header to the server’s response.
Snippets of HTML code that tell search engines about the language and regional variations of your webpage content.
An HTML tag that specifies the language and optional region of a webpage. For example, an English webpage can have a hreflang for “en-US”.
Homepage is the main landing page of a website. It’s the first page users see when they visit your domain’s root URL (example: www.example.com).
It’s an early algorithm (1997) that used to analyze website authority based on two factors: inlinks (number and quality of links pointing to a page ) and outlinks (importance of pages a website links to).
Past data used to understand trends, analyze performance and make informed marketing decisions. This could be website traffic data, social media engagement metrics, etc.
A basic algorithm acquired by Google in 2003 that helps identify authoritative webpages for new search results.
Taking control of a domain name to redirect users to fraudulent websites. This is usually done for stealing data or other financial information.
Text on a webpage intentionally made invisible to users but readable by search engines. This is an unethical practice to manipulate rankings by stuffing keywords without impacting user experience.
This feature was previously offered by some listing management tools, like Semrush to track keyword progress for local businesses on Google Maps.
A representation of user behavior on a webpage. It uses color gradients to show areas where users click, scroll, or hover most.
Headings structure your webpage content using HTML tags. They help search engines understand content hierarchy.
HTML code that defines headings within your webpage content. They visually separate sections, improve readability and improve SEO.
Headings are the titles within your webpage that identify different sections and their importance.
Use header tags to structure your webpage content with clear headings, ranging from H1 (main title) to H6 (subheadings).
The primary term you want your webpage to rank for in search results. These are broad keywords with high search volume but also high competition.