29 Types of Content and How to Use Them

Content is the heartbeat of online communication. It’s what grabs attention, shares knowledge, and builds connections.

Whether you are starting your content creation journey or planning your content marketing strategy, understanding different types of content and their application is important.

We are here to help you understand content types by breaking down their unique characteristics and sharing practical tips on how to make the most of them. We will cover everything from classic written content to eye-catching visual content so that you can better decide what types of content marketing techniques to choose from.

Types of Written Content

Now, let’s get to the core of the matter – The different types of content. We will explore 29 different types of content, ranging from traditional blog posts to eye-catching images and interactive content.

Consider this as your toolset for producing high-quality content. So, let’s jump in and explore the options.

1. Blog Posts/Articles

The backbone of online content development is blog posts and articles. They are the medium for delivering information, sharing thoughts, and interacting with your audience.

This written content can take the form of in-depth, research-based explorations or quick, concise updates that your paying customers keep an eye on.

Key Features:

Blog posts and articles are primarily informational. They educate customers about certain topics, providing valuable insights and entertaining the readers.

Blog content follows a clear structure and format with an introduction, content body, and conclusion. It presents information in a logical and organized manner.

A well-crafted blog post or long-form content captivates the attention of prospective customers from the very beginning. To do so, writers use engaging headlines, vivid images, and a conversational tone while writing their own blog content. This way, they can make the reader feel like they are having a conversation with the author.

Blog posts can also be optimized for search engine optimization by including relevant keywords and metatags. This helps the blog post appear in search results, reach a wider audience, and drive more organic traffic to the business website.

Well-written blog posts are easily shareable across various platforms to increase brand awareness and attract potential customers.

How To Guides:

Here is a guide to help you use blog posts and articles effectively:

Start by identifying topics that are relevant to your target audience. Understand their interest, needs, and pain points.

Offer practical insights, expert opinions, or valuable tips. This not only shows your expertise but also builds trust with your audience.

Regularly updating your blog post with fresh and engaging content keeps your audience engaged and encourages return visits. Establishing expertise in posting schedules is important, and stick to it.

Research and incorporate relevant keywords into your content to increase the chances of your blog posts appearing in search engines.

Share your blog posts and articles on social media platforms, through email marketing, and in relevant online communities or forums. This extends your reach and attracts a broader audience.

Foster engagement by inviting comments and feedback at the end of your posts. Don’t forget to respond to the comments timely. This will create a sense of community, and you will be able to gain valuable insights from your audience.

Use analytics tools to track the performance of your blog posts. Analyze which topics resonate most with your audience and adjust your strategy accordingly.

While consistency is important, it’s equally vital to prioritize the quality of your content. A well-researched, thoughtful article will have a more lasting impact than rushed, low-quality posts.

Different types of blog posts you can write:

  • Press Releases
  • Company News
  • Educational Content
  • Personal Stories
  • Long Form Articles
  • New strategy
  • Best Practices
  • Product News
  • Interviews
  • Q&As

Blog posts and articles are effective tools for engagement and communication with a wide range of audiences in social media. Watch your online presence grow as you master the art of writing engaging digital content.

2. White Papers

When discussing content, white papers are pillars of authority and expertise.

They are thorough and based on reliable research, offering in-depth information on a particular topic, problem, or concern. Businesses, Academic institutions, Government settings, and similar thought leadership typically use them to present research findings, propose solutions, or offer insights into complex subjects or topics.

Key Features:

White papers need a thorough and in-depth analysis, statistics, and proof to back up the shared information.

They need to be written in an objective and factual tone. Persuasive language or emotional appeals should be avoided.

The author often addresses complex issues or emerging trends while writing them. They aim to educate readers about specific topics.

They rely on reputable resources, which include academic studies, industry reports, and expert opinions, to base their claims.

Typically, a white paper follows a structured format with sections like an executive summary, introduction, methodology, findings, discussion, and conclusion.

How To Guides:

If you are wondering how to create a white paper, here’s a guide for your reference:

While creating a white paper, clearly define the purpose and object of your content. What question or issue does it aim to address?

Research thoroughly. Gather data from reliable resources, like academic journals, industry reports, interviews with experts, and surveys.

Organize your white paper with a clear and logical flow. Include sections such as an executive summary, introduction, methodology, findings, discussion, and conclusion.

The title should be clear and compelling. The executive summary should concisely overview the paper’s key points and findings. The conclusion must have a summary of key takeaways and a restatement of the document’s significance.

Provide citations for all the data, studies, and sources you refer to. This will show the credibility of your information.

Common Usage:

The most common usage of white papers is as follows:

Industry Insights: They are commonly used in business to share information on market trends, upcoming technologies, and any specific knowledge based on industry. They establish a company as a thought leader.

In technology, they help explain complicated products, services, or concepts.

Government agencies and NGOs use them to suggest new rules or ideas for important issues, offering well-researched solutions to societal challenges.

In academics, they share research or talk about big ideas in a clear way to help students understand complex problems.

White papers are detailed guides that explain things well, packed with facts and ideas on different fields. They share useful information to understand complex topics. Writing a white paper involves good research and a clear plan.

3. Ebooks

eBooks, short of electronic books, are digital versions of traditional printed books. They are a very useful tool for businesses looking to improve their brand’s online presence. They are more than simply digital books; they are a very strong resource that can help businesses achieve a variety of marketing objectives.

Do you want to offer in-depth marketing knowledge or any information about your company culture? they are your go-to. They are perfect when your audience has the time to dive deep into a subject.

E-books can be read on various electronic devices like tablets and smartphones. They are perfect for explaining complex topics in an easy-to-understand way, making your readers an expert in the same field.

When you offer an ebook, you give your audience something substantial. In return, they are more likely to trust you and consider your brand a valuable resource.

You get to tell your brand story however you choose. Ebooks give you the space to explain what sets you apart and improve your unique selling features in more detail.

There are many ways you can distribute ebooks. You can share them via email marketing, your website, or even sell them on online stores like Amazon Kindle.

This adaptability lets you approach your audience where they are most comfortable.

You can use eBooks in different ways – as free downloads to grow your email list, as exclusive content for premium subscribers, or even on platforms like Amazon to increase brand awareness.

eBooks include analytics. So you can check who has downloaded them and how interested they are. You can improve your content marketing strategy with the help of this data.

4. Customer Success Stories

Customer success stories hold immense power in content marketing strategy. These are the actual stories about how your product or service helped someone’s life or business.

Customer success stories are word-of-mouth recommendations and are mostly genuine. This authenticity helps you build trust among your target audience. Encourage user-generated content marketing efforts to build brand trust.

Readers or viewers are more likely to connect when they sense a story is real and not overly polished. Success stories should be relatable. They show how your offering solved a problem that many may have faced. When potential customers see how others overcome challenges, it motivates them to take action.

To get the most out of such stories, choose a target audience with impactful experiences. Conduct interviews, focusing on challenges, solutions, and outcomes. Use quotes to add authenticity and incorporate visual content for extra impact.

Distribute this user-generated content strategically across your marketing channels. Whether through blog posts, social media platforms, or dedicated pages, ensure they reach your target audience.

5. Case Studies

Case studies are the successful stories of content marketing efforts. They show exactly how a particular content marketing strategy or campaign made an impact on the market.

They are not just numbers and graphs; they tell a story of challenges faced and goals achieved. What makes case studies powerful is that they are transparent. They provide proof of what worked and what did not. This builds trust with potential customers.

When they see a real company overcoming real challenges, it creates a connection.

Case studies also teach. They share valuable content about lessons from past experiences. The content marketing team can study this data to understand what to use and avoid in their campaign.

Case studies can be used in different ways – blog posts, social media posts, presentations, press releases, etc. These types of content marketing have a greater impact and can be spread far and wide.

6. Product Content and Guides

A key component of content marketing strategy is product content.

Product content shares helpful information to potential customers about what a product offers and why it’s valuable. Such content format includes product specifications, descriptions, and user manuals.

The main goal of product content marketing is to inform. It answers any potential customer’s queries by clearly outlining a product’s benefits. By sharing correct information, businesses build trust, making consumers feel confident about their potential purchase. This type of content also highlights how the product can meet specific needs.

How-to guides are expert companions offering step-by-step instructions on using and applying a product or service. This helps users make the most of their purchases and also offers tips and tricks.

7. Resource Centers

To cater to potential customer concerns effectively, a well-structured help center page is invaluable.

For example, Freshchat, a live chat software provider, excels in this area. A link to their help center is clearly displayed on their homepage, making it simple to acquire setup instructions. Everything from account administration to in-depth product features and business policies is covered in their articles. In addition to helping consumers, this improves search engine optimization in digital marketing by focusing on target keywords.

8. Customer Reviews And Testimonials

Customer testimonials and reviews are an important tool in the content marketing mix. When making a purchase, consumers heavily rely on online reviews. A survey by Dimensional Research found that 90% of respondents said online reviews affect what they buy. These reviews provide ratings, customer testimonials, and real client feedback that help you strengthen your business’s legitimacy and dependability.

Consider developing a dedicated testimonials webpage to convert prospects at the bottom of the sales funnel. Your prospects’ specific advantages from your products or services should be highlighted. This content strategy gives the potential customers the extra push they need to make a purchase.

9. FAQs

Adding an FAQs page to your website is like having a helpful assistant working 24/7. These are also crucial for content marketing.

You can answer common questions about your industry, products, or services. This acts as a guide for your potential customers and also saves time by reducing repetitive queries.

Organize your questions in different categories to make them easily accessible. And don’t forget to update it regularly to keep it current and valuable.

10. Awards

Place your trust badges and proof of achievements alongside content that’s designed to close the deal, like on the purchase page. Demonstrating your credibility and expertise is always a smart move in any business strategy. This reassures your audience and can be the extra push they need to make a confident decision. Don’t be shy to let your achievements shine.

11. User-Generated Content

User-generated content is a powerhouse in digital marketing. It’s a double win – It offers social proof to potential customers and doesn’t cost a penny.

Utilizing platforms like Instagram to showcase customers enjoying your products or services or sharing their success stories on your website can be a game-changer in your content strategy.

Identify your most engaged customers and ask them what makes them choose your company over other companies, how they benefit from your products, and if they have faced any hurdles. And there you go, you have compelling content on success stories that resonates with your audience.

12. User Guides/User Manuals

User guides and manuals are your customers’ best friends when it comes to understanding your product. They are clear, step-by-step instructions on how to use what you offer.

Keep language simple and jargon-free. This ensures that everyone can follow along easily, regardless of technical knowledge.

Types of Visual Content

Visual content is a key player in the digital marketing era. While text-based content remains important, integrating visual elements can yield significant benefits when done right.

A few advantages are:

  • Including photos, video content, and visual media in press releases can boost views by up to 77%, as found by PR Newswire.
  • Our brains process visual information 60,000 times faster than text, allowing for quicker understanding.
  • According to Dr. John Medina, visuals increase information retention by six times, making content more memorable.

13. Images

They say a picture is worth a thousand words, and in many cases, this holds true. Images grab attention and convey messages quickly and effectively. Complex ideas are made more understandable with the inclusion of images.

For example, in instructional guides, step-by-step images are invaluable.

Make sure images align with your content marketing strategy. Irrelevant visuals can confuse or deter your audience. If possible, use original images; they add authenticity to your content.

14. Video

Video content helps grab attention, tell stories, and convert complex ideas into easy-to-understand format. These types of content attract an audience if done correctly.

YouTube video content is quite in the talks nowadays. Have you ever watched a YouTube video and remembered everything shared on the video? Most probably, yes, because that’s the power of video content; they are memorable. They help your web page rank higher in search engines as well.

Create video content that resonates with your target audience. Use such types of content marketing to demonstrate how to guide your products, employee stories, customer success stories, interviews with CEOs, etc. Upload this content as YouTube videos and social media posts to generate leads.

15. Infographics

Infographics are like visual summaries of information. These types of content marketing are a great example of how to explain things quickly and clearly.

They help us understand complex information in a simple way. People tend to remember things better when presented in pictures. Using infographics helps your message grab the reader’s attention and spread your message on social media.

As per the Nielson Norman Group findings, infographics are three times more likely to be liked and shared on social media channels.

16. Memes

If you are on social media apps, you must have come across those funny memes in the form of images or videos. They have found their place in content marketing.

Memes work well on Twitter, Facebook, and Instagram. Use memes that fit your brand and what your audience finds funny or interesting.

A great example is Netflix. They use memes for their Instagram and Twitter pages to promote new movies or series launches. It’s a smart way to connect with the audience and promote their platform.

17. GIFs

If you are aiming for light-hearted and fun content, GIFs are your best bet. Twitter even has a built-in feature that makes adding GIFs to your tweets a breeze; just type a phrase, and it suggests GIFs to match.

Feeling creative? You can craft your own GIFs using tools like Giphy’s GIF Maker or And Then I Was Like. If you already have existing video content, you can also create GIF-worthy content for social media.

18. Magazines

Online magazines. also known as “e-magazines,” are a newer form of visual content. They are the digital content version of traditional physical magazines. They also use pictures, interesting stories, and updates like regular magazines.

Companies like Red Bull, Harry’s, and Fujitsu make their own e-magazines. Instead of just showing ads, they create content for their own magazines to share stories and pictures that their customers like.

Types of Interactive Content

When you include your audience in your content marketing journey, you build a connection with them that is going to stay for a long time. Interactive content marketing helps you hold your audience’s attention. It’s like a two-way conversation that invites your audience to participate actively.

Want to create a memorable experience for your audience? Use interactive content like quizzes, polls, contests, etc. Let’s explore this in detail:

19. Contest

Who doesn’t love free gifts? Especially when it’s an expensive one. But what if we include a challenge where your audience can enter a contest and win valuable prizes? That’s cool, right?

Many businesses use this strategy to attract and engage their audience or promote their product or services. Additionally, they get to collect email addresses to announce the winner, which eventually helps in email marketing campaigns.

Ocado, the online supermarket, had a clever idea. They ran an essay contest asking their customers to dream up their ideal restaurant. The prize? A fancy Michelin-starred dinner party. This not only got people excited but also spread the word about Ocado far and wide.

You can create contests, deals, or other forms with Woobox. It only needs a social media presence and landing pages.

20. Polls

Polls are a great example of how you can gather valuable insights and interact with your audience at the same time.

For instance, a fitness app can ask its users to choose their preferred workout style through a poll. If the users vote for ‘High-Intensity Interval Training (HIIT)’, they can introduce a specialized HIIT program.

Ever heard of Easypolls? It’s a user-friendly platform that lets you create customized polls. What’s more? You can easily integrate them into your website, enhancing user engagement and feedback collection.

21. Quizzes

Injecting a dose of fun and interactivity through Q7A sessions into marketing content strategy has become one of the popular tactics. Companies are using this strategy to capture attention.

For example, a fashion brand can launch a style quiz, asking users to identify their fashion persona. The result? An impressive surge in leads and a potential increase in the number of dedicated customers.

Qzzr is a user-friendly platform that offers visually appealing and custom quizzes. You can easily integrate them into your website or share them on social media. They also provide detailed insights into user engagement that you can use to refine your strategy.

22. Calculators

Ever wonder how some websites seem to understand your needs and preferences so accurately? Assessments are the secret. They are personalized guides that take you through a series of questions to tailor recommendations just for you.

You can try SnapApp, which helps you create assessments, personality tests, and a whole lot more.

23. Brackets

Brackets are a kind of virtual competition where users vote on different options. It’s a fun way to engage your audience.

For instance, a tech news site called Bostlnno used brackets to get over 100,000 votes on “which tech company would have the biggest impact in five years.”

You can create your own brackets with Woobox. You decide the topic and timing, and Woobox handles the technical stuff.

24. Interactive White Papers

White papers are mostly long-form content and contain a lot of information, which can be a bit heavy for some readers. To make it informative, you can use animations, clickable graphics, interactive charts, etc.

Engagebay allows you to easily create interactive content like landing pages or transform white papers. It comes with built-in analytics to help you track and understand user interaction.

Types of Video Content

25. Product Demonstrations

Product demonstrations are popular types of content creation that help you show how your product works through a video. These help your customers see their advantages and how they can benefit from them.

You can use real-life examples to show how your product fits into people’s lives. This makes it more relatable and trustworthy.

26. Vlog

Vlogging is about sharing your insights, experiences, stories, and knowledge through videos instead of putting it in written format. People love videos. They are easy to watch and understand. You can show your face and voice, building trust with your audience and turning them into loyal followers.

27. Company Culture

Company culture videos help you showcase behind the scenes of your brand. Include birthday parties, interviews with employees, a tad bit of employee’s personal life, success stories or events, etc. This gives the audience a sneak peek at your company’s culture.

28. How-To Tutorials

Tutorial videos are one of the most common searches on YouTube nowadays, which was almost 70% in 2015. They contain helpful instructions on how to use a product. It helps you showcase your knowledge and credibility.

29. Webinar

Webinars are powerful content marketing strategies that let you talk to your audience in real-time. You can answer questions live and get instant feedback, making your audience feel more connected. You can also create stories from webinars and turn them into interesting blog posts.


Final Words:

Now that you are equipped with all the information about types of content, you can create engaging content that helps you stand out in the dynamic market. Keep experimenting, listening to your audience, and refining your approach. You will definitely have a real impact in the digital world with this strategy.