In this episode of E-Coffee with Experts, we sit down with Artsem Lazarchuk, Marketing Specialist at Solveit, to uncover early-stage founders’ biggest marketing mistakes and how to avoid them.
You’ll learn how to choose the right first channel, why SEO alone isn’t enough, and how combining it with social or paid strategies can accelerate traction. Artsem shares real examples of content-led growth, from viral TikToks toSEO wins in healthcare.
He also walks through his favourite tools, how he uses AI to boost productivity, and why personal branding beats relying on company pages in B2B marketing.
If you’re a founder or marketer aiming to scale smarter, not louder, this episode is packed with actionable insights.
The startup world is one of the best ways to learn.
Combining marketing and investor relations is essential.
A clear marketing strategy is crucial for success.
SEO is not a standalone solution; it needs to be integrated with other channels.
Understanding the customer journey is vital for effective marketing.
Collaboration among teams is key to successful marketing efforts.
Personal branding can significantly enhance visibility in B2B marketing.
The right tools can streamline marketing processes, but strategy is paramount.
Knowing your customer and the problem you solve is fundamental to startup success.
