In this episode of E-Coffee with Experts, our host Ani Hoang chats with Daniel Stradtman, CMO of Bloomfire, who shares marketing strategies from his time at Walmart, GE, and Amazon.
He reveals how big brands use consumer psychology, data, and AI to build loyalty and drive decisions.
You’ll learn how generational behavior affects buying habits, why clean data is critical for AI in marketing, and what happens when your strategy outsmarts your own product line.
Whether you’re a founder, CMO, or growth marketer, this episode delivers actionable insights into what makes consumers tick and how to use AI, data, and empathy to build smarter campaigns.
Too many segments? Time to rethink your strategy.
Data can surprise you; the market might not be ready.
AI is only as good as the data you feed it.
Generations shift; so should your messaging.
Psychology helps you understand what really drives people.
Big companies struggle with change — that’s normal.
Loyalty often comes from emotion, not logic.
Don’t ignore the human side of data.
Retail moves fast — adapt quickly or fall behind.
Know your customers better than they know themselves.
Clean data helps companies use AI the right way.
Use AI to analyse leads and find patterns.
Always show ROI — build a strong business case.
Personality tests help teams, not marketing.
5–8 segments is the sweet spot.
Tech changes, but people stay pretty consistent.
Age groups think and buy differently.
Diverse teams = better insights and ideas.
