In this conversation, Victor and Dave Dickman (former CEO of Tagger Media) discuss the evolution of influencer marketing, the impact of AI on the industry, and the future of social media. They explore how brands can effectively engage with audiences through influencers, the importance of authenticity, and the need for marketers to adapt to changing consumer behaviors. Dave shares insights from his extensive experience in the media and marketing sectors, emphasizing the significance of personalization and strategic partnerships in influencer marketing.
Influencer marketing is crucial: It's no longer optional for brands.
AI is a game-changer: It can significantly improve influencer marketing processes.
Know your audience: Meeting them where they are is essential.
Personalization matters: Tailored approaches are increasingly important.
Authenticity is key: Let influencers showcase products genuinely.
Evolving landscape: Social media changes constantly, requiring adaptation.
Vet influencers: Protect your brand by carefully selecting partners.
