In this episode of E-Coffee with Experts, host Ranmay Rath chats with David Carpenter, President, Digital Strategist of Connection Model LLC. From his early days in direct mail to building a thriving B2B SEO agency, David reveals what actually works in modern digital strategy.
He shares how he went from printing flyers to helping Fortune 500 companies like Amdocs and UnitedHealth drive leads through smarter SEO and inbound systems, without cold outreach or RFPS. Instead, he scaled through referrals, transparency, and quality delivery.
David also dives into tools like HubSpot and Drip, the real limits of AI in marketing, and how agencies can blend automation with the human touch. For founders, managers, or marketers looking to scale with clarity, this episode is packed with sharp, real-world insight.
Connection Model grew through referrals and quality work.
Being a HubSpot partner significantly contributed to their growth.
Understanding client needs is crucial for successful onboarding.
AI can enhance ideation but requires human oversight.
Automation plays a key role in scaling lead generation efforts.
Focus on customer needs to drive business success.
The importance of transparency and communication with clients.
AI-generated content needs human editing to be effective.
