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The Path To Agency Success, at Full Speed

An interview with Jon Zacharias

In this episode of E Coffee with Experts we have Jon Zacharias, cofounder of GR0. A self taught SEO expert, Jon has battled inner conflicts to emerge as a successful agency owner with a client list that’s ever growing. So what’s his secret? Matt asked him some pointed questions about building an agency business from scratch and sustaining the growth. The answers will inspire you, for sure. Watch now.

For people starting out in Digital Marketing – Learn, Learn, Learn. Go find a business, tell them you’ll help run their ads for them. Write Articles. Keep Trying. Never Give Up

Jon Zacharias
Co-Founder of GR0
Hello, everyone. Welcome to E-coffee with experts episode. This is Matt Fraser with Digital Web Solutions. And today, I'd like to introduce you to our special guests Jonathan Zacharias. Born in Santa Monica, California, Jonathan is an experienced entrepreneur with a wealth of online marketing experience. He attended the University of Madison, Wisconsin, before getting a Law Degree from California Western School of Law in 2011. During this time in law school, Jonathan noticed the importance of SEO as nearly every lawyer here encountered reported getting a huge portion of their clientele from Google. Jonathan decided then and there to dedicate his career to figuring out how Google works and how businesses and individuals can benefit. Since then, Jonathan has had a successful track record, helping companies and individuals build their online presence, manage their online reputations, and grow their bottom lines. Today, Jonathan represents dozens of brands on Google. Jonathan, thank you for coming to the show today.

Thank you, man. I’m so excited to be here.

Yeah, it's good to have you. So, Jonathan, you went to school to become a lawyer? Did you always want to be a lawyer or was it something you discovered while you were attending The University of Madison, in Wisconsin?

I always wanted to be an entrepreneur. And I thought about monopoly and you can’t win at monopoly unless you know the rules. And so, I figured, if I knew the rules, I can be a good entrepreneur. So I wanted to learn the rules.

Oh, fantastic. So that's what drew you to go and become a lawyer? That's kind of interesting. There's a little tidbit people don't know about you, or maybe don't know about you that I discovered online, which is that your dad wrote or was involved in writing the revenge of the nerds? Oh, what was that like?

Yeah, so my dad created Revenge of the Nerds. And he was one of the great TV show writers. He won many Emmys for the happy days and The Partridge Family. And he had an amazing writing career. It was interesting growing up in the heart of Hollywood, and all the craziness that you hear about it’s all true. And it was cool. We got to go to all the movie premieres. And we were right in the middle of the whole thing. And I got to go to really cool schools and meet cool people. And a lot of stuff I’m very grateful for today.

That's awesome. So you are going to school, and you were studying to be; Did you finish your law degree? So you finished it and worked for a law firm, I take it? And you discovered how much business they were getting from the search engines. And that's how you got started?

Well, basically, what happened was, I was working for one of my dad’s friends at a wage in our class action law firm in Loyola, which essentially came, what we’re doing is we’re suing people for not paying employees overtime. We’re doing it on a class level. And so what we would do is, we would get all of our cases from another law firm. You know, you pay large referral fees. If your lawyer to lawyer is sharing cases, you can do a 25% referral fee. We were doing all the work. And they were doing nothing. And then we’re paying them out 25%. So I was looking into how they were getting these cases. And I noticed that they’re getting them all through search engine optimization. And that’s when I had that kind of aha moment, that light clicked in my head. And I said, Whoa, that is freakin powerful. You can get your website to show up on Google when people search for certain things. And everybody trusts Google.

Yeah. And so you started digging into SEO and learning about digital marketing from there?

Correct.  So he was supportive enough and trustworthy enough to give me his credit card and say, “okay, figure this out”. And so, I started writing blog posts myself and figuring out how to get featured on other online sites. And I realized when you wrote a really good blog post, and then you link back to it from the Huffington Post, it would shoot to number one on Google. And I kind of discovered how it worked through trial and error, and it was very powerful and magical. You’re playing with one of the most complicated advanced algorithms in mankind’s history.

Yeah, it's pretty mind-boggling. So you learned from trial and error? Did you take any SEO courses? Or was there nothing available at that time?

No, I went to this conference in Las Vegas called The Rainmaker Institute. It was a legal conference for lawyers to learn how to market their firms. And that’s the only course I’ve ever taken on SEO; everything else has been self-taught ever since.

Oh, that's awesome. Do you feel your law degree has contributed in any way to your success in digital marketing and, more specifically, SEO?

 Yeah, of course. As the co-founder of a big agency with hundreds of clients, it helps my partner and me navigate through various issues that we deal with daily. Everyone knows how annoying it is to ask outside counsel for a question on a version and answer as on a contract or something. We were able to deal with a lot of those smaller issues quickly and in-house. And then also, if we need outside counsel to navigate through things, I’m able to understand what they’re talking about and make sure that we’re not getting ripped off and make sure that they’re not doing a bunch of work that isn’t required and that kind of thing.

So besides law, were there any transferable skills that you developed while in school that you could apply to the world of SEO?

Not to the world of SEO, but entrepreneurship. Critical thinking is how I’m able to analyze both sides of every argument, rather than just always looking towards my one side.

Okay. Yeah, that's fascinating. So, here's a question. So you own the agency, Gr0? Gr0, it’s called right. Yeah, gro zero.com. I know that you worked for the Law Firm and started getting a lot of success. Can you tell me a little bit about that?

What, the Law Firm?

Yeah, I know that you have tremendous success. And then you went down a path that probably didn't; you've publicly written how you ended up in an AAA meeting. And that's where you met your current business partner. But what led up to that challenge in the situation you were in? ave

I was in law school and figured out I wanted to do Digital Marketing. I’m not the kind of guy that can plan, it just happens. You don’t know when it will happen, but you just find it and you’re obsessed with it, you can’t stop thinking about it. I wanted to be the best in the world at it. And I felt like I was for a very long time. So I would spend my entire day and night, 23 hours a day taking amphetamines, which is Adderall, and essentially learning SEO. And I did that for nine years.

That's amazing that you're able to do that for so long.

Yeah, it was amazing what I was able to learn. I was able to do everything. I was able to code a website myself, and I taught myself HTML. Launch it on WordPress. Optimize it for all the right keywords. I had 10,000 publishers that I was working with. But the problem was, I wasn’t taking care of myself and I wasn’t thinking about interpersonal skills. So I couldn’t keep clients for long periods, not because the work product wasn’t good. The work product was always the best in the world. It was my behavior that made it difficult for me to keep clients. So showing up on time, being responsible for those types of things.

Okay. Yeah, I was going to ask you what you would do differently if you could go back, but that just answered my question. So what happened that you ended up realizing that you had a problem?

I knew I had a problem. It was pretty obvious. I’m not afraid to share about my past, I have no shame in it. I was taking copious amounts of prescription drugs,  enough to kill me. And I just wasn’t willing to get help. Everyone I loved, everyone I cared about from childhood slowly started to disappear one by one, until I was left by myself. And, one of my dad’s friends, who’s a pretty well-known person, not going to give any names or anything, but who has been through recovery before, reached out to me as the last line of defense. And he asked me if I wanted to get sober, and I told him, Yes, I did, but I just didn’t know where to start. And he offered me a solution, a way out, meaning to go to rehab. And my life was in such shambles in 2016. And I accepted his offer and went to rehab.

And the reason I'm asking is not to air your dirty laundry. I read your story on LinkedIn and it inspired me because it was so encouraging to know that you had overcome this, especially what you've done now with your business. So with GRO right now and that whole journey, I find it to be fascinating. So how did that come about, the startup of your current agency?

Yeah, look, I’ve been trying to start Gro for 12 years as I mentioned earlier. I’ve been trying to start an SEO agency for years. I had another one back in the day called Enough Solutions we were the best in the world of SEO, but we couldn’t keep clients because of interpersonal relationships with myself.  What happened was, that there was a new wave of SEO going on in the background. And what was happening is that all of these eCommerce brands had been built on Facebook advertising. And they were looking for ways to expand their footprint online. And SEO just happened to be an owned channel that you can own and scale. So I started doing it for a few companies and got them to number one on Google, when you would Google, whatever their product was there, they were selling, whether it was roses, the last of the year, or pool floats or whatever. And there was no competition. I mean, their brands were just exploding on Google. And so Kevin, and I had become close friends in recovery. And he was closely watching the progress that I had been making. And he was the head of growth at a company called Open Listings, which became Open Door. And so he had a cushy job and nice salary, and stock options, and all those good things. And I was telling him to jump ship when we had three clients and just an idea and he was kind of hesitant.  I went back to him 30 days later, and I said, hey man. We’re at 30 clients. And he said, you went from three to 30 clients in one month? And I said, yeah, why don’t you come to meet me, and we work and I’ll show you what I’m doing. And he kind of sat there and saw me do some pitches and saw the way that I was managing the accounts and all that good stuff. And he’s like, this thing is a rocket ship. I’m jumping on this ship as quickly as I can. And so we rebranded to Gro.  We co-founded the company. We’ve been best friends for five years. And  I couldn’t be happier with everything that’s going on right now.

Well, that's awesome. Jonathan, how did you do that? How did you grow from three clients to 30 in 30 days, and it was just you doing it?

And we’ve grown to over 300.

How did you grow? Was it just word of mouth, people were finding out what you were doing and contacting you?

These eCommerce brands are all closely connected. There are forums, Slack channels, telegram channels, and people were posting; “ I got this crazy SEO guy and he got us to number one for this term. And our business has exploded” And we had a cool product at the right time and the right market, and it just took off.  I was doing it all, I was managing the accounts, doing the sales, the whole thing. And then Kevin came in and started to help me transform this thing into a proper business.

Yeah. And how did that happen? For instance, besides Kevin, who was your first hire, and how did you know when to hire someone?

I found this girl on Upwork. Her name is Bridget, she’s fantastic. She’s employee number one at GRO. And what we would do is, is that every month after I took the orders of content,  because, we built the best article writing business in the country. We have 200 writers right now, writing exclusively for GRO. And when we built this thing we had no writers. And so I found her on Upwork. And when I got so many clients and I couldn’t write all the content anymore. So she said to me; “Hey, look, I can find amazing writers for you”. And I said, “Okay, great. Let’s do it”. And she found five amazing writers. Amazing writers. And they started to learn SEO and they started to do the writing. And then we started hiring the writers.

Did you start developing SOPs for certain positions? I'm thinking of Michael Gerber's book, E Myth revisited, where he talks about creating all of the tasks and SOPs that a certain position is supposed to do in your company hierarchy and In training and hiring and training for that certain position. Is that what it looked like, or was it more organic that as the company grew, you just started to hire people and they figured those things out themselves?

Good question. We’re doing that now. But we did it because we found talented individuals who knew SEO and could manage accounts as well. And so I found five other guys and girls that were just amazing talents. They had been doing SEO, they knew SEO, and I felt comfortable handing off the 30 to 50 accounts I was managing myself to these other individuals and making sure that the clients were comfortable. Once that happened successfully, then we started doing SOPs and stuff around everything that was going on. But the truth of the matter is, if you have a talented Account Manager who knows SEO and can build a proper plan and strategy and present it to the client, that’s all you need, especially if they have really good resources around them. They’ve got good backlinks from third-party sites, good press publications, relationships to back them up, and then good writers in their corner. I mean, that’s all you need.

All right on. You mentioned that eCommerce brands, and I know that you do direct to consumer, you work with direct to consumer brands, could you explain what that is to our audience?

Yeah, companies that sell products on Facebook and Instagram, I’m sorry, on Shopify directly to consumers not by the retail model?

Okay, so do you specialize in just those clients?

 No, we have a SAS pod. We have a b2b pods now, and legal pods for lawyers. But yeah, we represent about 300 of the biggest eCommerce companies in the world. And we do all of their content writing and all their link acquisition.

Oh, wow. That's amazing. And again, it all just came from word of mouth and just being damn good at what you do? Excuse My French.

It spread like wildfire. We didn’t have any sales team. We’re not trying just to do it. We are not like one of those agencies that do outreach to every company in the country, trying to generate sales. We did a good job of having a really good product and letting it speak for itself.

Oh, that's awesome. What do you think the qualities are to be effective in an SEO role in your opinion?

Qualities? So there are two different types, right? The account manager has a very high emotional intelligence. At the end of the day, clients are paying a lot of money, and they want to work with somebody they can connect deeply with. So on the one end of the spectrum, we’re hiring some good people with high people skills, and emotional intelligence skills. And then they need to be backed up by, technical people because SEO is a very technical skill field. So they need people that know how to crawl websites, do the HTML coding, and do keyword research. And so we built our pods, it’s like two people pods.  You have a strategist and an account manager and those are the two. So basically, those two roles cover a lot of different types of people.

Yeah, that's awesome. And do you take a unique approach to each client that you bring on for an SEO plan and process?

Of course. We do the keyword research, we come up with new ideas that they have never even heard of before. We believe in longtail,  we’re not the type of SEO company that tricks the client at the beginning into thinking like, “Hey, we’re going to get at number one for protein powder”. What we do is we make a living out of finding outliers. So high search volume terms that have low keyword difficulty. And we build out content calendars around those words. And then we write the best piece of content that’s ever been written on that subject matter using the best writers in the world coupled with Google’s natural language processing API.  That is how great the articles  are that we’re writing,

Oh, that's awesome. That's awesome.

And then we calibrate with the client, to make sure that they’re happy with the keywords that we’re going after. And then we build dynamic KPIs based on all that. So we’ll go;  “hey, here are the 50 articles that we’re going to be writing for you in the first six months. If all of them hit page one on Google, here’s how much traffic you’ll get”. So the client knows exactly what they’re paying for upfront.

Oh, wow. So you do a six-month commitment with a plan for that amount? Let's face it, it wasn't a long-term commitment. It's not like instant traffic like Google.

Yeah, we see it as a performance marketing channel. We understand it. We don’t look at it like it’s fun. We look at it like it’s life or death. And the SEO itself needs to grow and start paying for itself in the first six months. If it starts paying for itself, now these brands have a channel that’s paying for itself and scaling.

Yeah. Now you have a unique strategy of partnering with celebrities for brands. Could you tell me about that? There's a specific name that you call it whitelisting? So is that a term that you came up with? Or is that excuse my ignorance.

That’s a common term. So Facebook has it built into their algorithm, where you can whitelist celebrity accounts, meaning they can rent out their account to run ads through their account. So we went to the celebrities, and we said, look so and so brand wants to work with you, they don’t have a million dollars to pay you upfront, but what they will do is, is that they’ll give you 50k upfront. And every time that a sale is generated through their account, they’ll give you 20% of the back end on the sale. And so we let these eCommerce brands start working with the biggest celebrities in the world, in running ads through their accounts, as long as the celebrity likes the products. That’s the game. And then some of these brands that scaled the campaigns do a million dollars a month. So they’ll spend a million dollars a month, making two to 3 million off of that. And then the celebrity makes 600k a month off of doing nothing besides renting out their Instagram account. This is good for the celebrity because; we all know how shitty Instagram’s algorithm is now. In organic, social is dead. Let’s say you have somebody,  just as an example, you have someone like Paris Hilton. And you got 20 million followers on Instagram. And once you post the story on Instagram, only 200,000 of her 20 million followers see the story, aka are engaged with her. So what these types of campaigns do is re-engages her following with her because now they’re seeing her over Instagram and Facebook again with products that she loves.

Yeah. That is just a mind-boggling strategy that I've never heard of before. But it's just out of this world and makes so much sense. It's just mind-boggling. Can I ask who the first celebrity you worked within that regard is?

 I don’t know like to give out names.

If you're allowed to or, if you're not allowed to, that's fine?

 I don’t like to give names, but we’ve worked with many big ones.

Yeah, okay. I was going to ask you how you went about contacting them, but that's okay. That's probably part of your secret sauce.

You learn that skill, you just have to know how to find them.

Yeah, do you think growing up and a dad as Revenge of the Nerds gave you a little bit more of an edge to do that?

Totally. I know how to get to the agencies. I know how to get- I just knew how it all worked. And having that kind of credibility where your family has done good stuff has been helpful. Full transparency- My family completely cut me off. And I don’t receive anything nor do I need to receive anything from them. My grandfather also invented dove chocolate ice cream. So I come from a family line of a lot of big hits. And I had a lot of cool people around me growing up. So I don’t get starstruck. You know what I mean, those are the people that my family is friends with.  And so it helped me to do that. But more importantly, what helped me the most was how well our core business was doing. Because everyone in Town was hearing about this new SEO agency that is growing and skyrocketing out of control right now. And basically, they wanted to do business with us. We have these brands that we work with, that are extremely coveted. Like these aren’t like small brands. These are like $200 million a year, the coolest products in the world.

Yeah. I saw some.

The celebrities didn’t have access to these products. The celebrities had access to Nike and Adidas and yada, yada, yada. They didn’t have access to Aragon and Ritual and Eugenics. All of these brands spend a shitload of money on Facebook.

Yeah, exactly. I saw some of your client lists on your website. And I was like- I read some of the PR articles about you, and I was like, wow, this is amazing. So in five short years, you've gone from – Not only in 30 days you went from three clients to 30 and now you have over 300 clients and over 70 employees working for you. Is that correct?

We have over 100 employees now. Weare hiring as fast as we can. But we’re doing it responsibly. We have two full-time recruiters. We screen- we tried to find the best talent in the world all day long. But we hire at least like probably 10 people a month, at least start every month. We’ve been doing this for two years, I’ve been sober for five years.

oh, I thought it was for five. Thank you for clarifying that. So for two years, that's incredible growth in a company, that's for sure. And it's an amazing product. So that's the thing if you build an amazing product, people will- I hope people learn from that from watching this. If you build amazing kick-ass products, the rest will take care of itself. So how do you?

We have a product that we created, where we get our clients featured in the news, in My Roundups, and  Forbes and Huffington Post, New York Times, and we do it on contingency. So we only charge them after we successfully do it. And the fees are really reasonable. It’s like $900,  Forbes is 900 bucks, Men’s Journal is 400 bucks, and they’ve never seen a product like that before.

And if you then turned your- Have you productize your services? What I'm trying to figure out is how did you take what you know how to do and turn it into- because it's one thing to know about SEO and it's another thing to be able to take SEO, turn it into a repeatable process or a repeatable product or system or whatever, and be able to charge money for that and offer it to a client. So have you turned your SEO knowledge into mini products, if you will?

I always had that was never the problem again. I never had a problem getting clients, I worked with some of the biggest companies in the world. But I was a drug addict. And when you’re a drug addict, you’re not thinking about relationship building, you’re thinking about drugs. And so, even though I had the best products, and sometimes we get the clients and the best results that you could ever imagine, people just didn’t want to deal with me because I was not fully there. And so the product was always good. It’s the same product I have been doing for the last 12 years. But now the difference is that I’m focused on remaining, not only sober but emotionally sober. So I do a lot of work on myself daily to make sure that I stay open-minded, honest, and willing and willing.

That's awesome. Is there a tiered product approach for SEO? Do you have a silver, gold, and bronze product line?

 We have different packages.  It depends on just how many words of content you want a month, like 10,000-words packages, 20,000-words packages, and 50,000-words packages. Each one of the packages comes with technical on-page optimization. So no matter what we’re fixing your website’s metadata. The truth is that metadata has become like cable stakes over the last few years. Now, a lot of these companies are confused they think that if they fix their metadata, they’re going to rank number one for baseball bats. They don’t realize that that will only happen with good content and good links.

Exactly. So you sell your content services based on how much content people want, is that what I'm hearing?

Correct? Or how much they should have. It’s not necessarily how much they think.

Yeah, exactly. Because you and I both know that if a keyword is competitive, and there are lots of backlinks you're going to be more content. What has been your greatest digital marketing success story that you can share? For instance, I got a friend who ranked by accident for their keyword for Viagra one time so I mean, I don't know if you can share?.

There are so many of them.

Is there anyone that stands out?

Yeah, I got a company named Fun Boy ranked number one for pool floats. They started at Walmart and they’re selling those floaties that the Kardashians sun and that was an amazing one. We got another company that sells roses that ranked number one for black roses, blue roses, green roses, and red roses last year.  We got a Protein company ranked number one for protein powder. We got a women’s shoe company ranked number one for women’s shoes. We got a women’s vitamins company ranked number one for prenatal vitamins. We got a massage gun company ranked number one for massage guns. I mean, there are just hundreds of stories.

There are hundreds of stories. Yeah, I guess I was just thinking maybe if you had one unique story.

Well the pool floats one was the first. The feedback was just so powerful, they just started telling everyone. Everyone they are friends with, to hire this guy, you are struggling with Facebook ads and he is going to show you something that’s just going to blow your mind.

What is your favorite thing about Digital Marketing and SEO I guess?

Now I like building teams. That has changed a lot. At the end of the day, I know what I am limited in and capable of doing on my own versus what I am capable of doing with the right team. And I think I just built an amazing team that we can use to keep growing. We have won all sorts of awards. We have won every award you can think of. And it wasn’t like we are putting a gun to our employee’s heads. They want to go out and scream at the top of their lungs- “We love this place. This is where you want to work”. And the reason why is because we lead with love and not fear. We don’t try to scare people into wanting to work with us. We love up on them. We treat them the right way. We run it like a professional sports team. Everyone has to pull their weight because you are going to be on the playing field and if you dropped the ball and the ball gets passed and the end of the game, we will not win. Besides that, as long as you pull your weight we provide you with the best amenities. The best services. The best this- we do comedy shows at our company in the middle of the day. We have built this in a very innovative, unique, and cutting-edge way.

That's awesome. How was that instilled in you to build that kind of company culture?

My partner and I together- I am extreme. He is extreme. We are extreme on different ends. And we land somewhere in the middle every single time. And that is what creates a nice nice push and pull balance where it just naturally happens. What we have built is a direct result of the relationship that he and I have with each other.

I am hearing that having a partner is important and having the right partner is equally as important.

For me it is. Some people can do without great partners, but we play for different things. I am not playing to become a billionaire. I am playing to change as many people’s lives as possible. And when you are on that type of mission versus making as much money as I can as fast as I can type of a mission.  Having the right partner is nice when you share the same values and visions.

Well that's awesome. Do you think colleges and universities should offer Degrees in Digital Marketing?

 Oh yeah. Of course. In fact, we went and taught at USC the other day. So some colleges are starting to do it.

Well that’s awesome. I think they should do that as well. What would you tell someone who is just getting started in Digital Marketing today?

 Trial and error. Learn, learn learn. Get some money. Go find a local business and tell them you are going to run their ads for them. Go into Facebook and learn how to create ads. Go into Google and learn how to create ads. Write some articles, put them on the web, and keep trying and never give up.

So you are saying if you are just starting, finding a local business and work for them for free just to get some experience?

 It’s the digital age. tell them- Give me a $3,000 a month budget, I want to buy ads on Google and see how many people I can drive to your store.

Yeah. That makes a lot of sense

Let me see how many phone calls I can generate for you.

Ok. How do you measure the effectiveness of the work that you are doing for your clients like the KPI for SEO?

Non-branded traffic is the key metric. How many clicks are we getting to your website for a month from people that are not looking for your brand? And then how much revenue are we generating for your company?

Do you find that most companies need a lot of help with setting up their attribution and …

No one has it right. And it leads to all sorts of problems with Facebook page, Apples lack of tracking now. And Google pixels going away in 6 months. You have to be. But yeah. We have ways of doing it. My memory is proprietary about how we do it. But we give proof that the content we generated for you is making you x amount of dollars a month and it usually far exceeds the amount you spent on building it. So it’s a good deal for them.

Oh that’s fantastic. Are there any specific tools you would recommend to anyone, besides the Proprietary tools you have?

SCM rush is great for keyword research and so is Atras. Moz.com is great for backlinks.

Oh fantastic. Are there any special tips that you will be willing to share with our audience that they can implement and gain benefits from?

Just to never give up. You don’t know when it’s going to pop. I wanted to give up so many times, but something in me wouldn’t let me do it. Especially with the drug struggles, I had to start over and learn how to think again, without drugs. And then I started the company and I found the most amazing partner anyone could ever imagine. And two years later we are this big. The whole point is you don’t know what is going to happen. No one knows the future. No one knows what is going to happen 3 seconds from now. Why won’t it happen to me? That is the question you have to ask yourself. You keep hearing about it happening to other people why can’t it happen to you. The only way it can’t happen to you is if you don’t try. Wayne Gretzky had a great quote- You miss a hundred percent of the shots you don’t take.

Believe it or not I grew up watching him play hockey and I saw him in person. He is from Edington. I went to get his autograph at the mall once, but too many people were around. I wish I had done it then. He is an amazing Hockey player. And that is an awesome quote. Your story of what you have accomplished is so inspiring or at least to me when I read it on LinkedIn and heard about you and I did a little Googling and I just said; "I need to talk to this guy". For someone who has come back from something that you came back from- You had this incredible success, then you had a problem. You got help. You overcame it. You got through it and now you’ve just skyrocketed in your success as an entrepreneur. I just knew that I wanted to talk to you because I wanted to find out how it all happened and maybe our audience would benefit from hearing your story. So thank you for coming on the show. I just have five rapid-fire questions for you. So, how many states have you been to?

Twenty-five.

Twenty-five. What's the longest flight you've ever taken?

Iceland.  Twelve hours.

Iceland. Twelve hours. What is your favorite movie?

Revenge of the nerds.

What time do you usually wake up in the mornings?

Six am.

Android or IOS?

 IOS. All-day through.

Well hey Jonathan. Thank you very much for coming on the show. If people want to learn more about you, where would they find more information if they wanted to connect with you?

Go on my website, GR0.com. G-r-zero dotcom.

G-R-zero dotcom. OK, Fantastic. Hey. I appreciate your being on the show and all the best to you.

All right. Thank you, man.

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