In this episode of E-Coffee with Experts, our host Victor sits down with Joseph Lee, CEO & Co-founder of SupaDemo and a Forbes 30 Under 30 entrepreneur, who shares how he scaled his SaaS product to over 50,000 users without a sales team.
Joseph dives into product-led growth, why most outbound sales strategies fall flat, and how to create content that actually converts. He opens up about his journey as a young founder, lessons from his first venture-funded startup, and the power of simplicity in product design.
This episode is packed with insights on SaaS marketing, building viral experiences, standing out without cold outreach, and how being “cringy” online might just work in your favour.
Perfect for founders, marketers, and leaders navigating growth in the digital age.
People prefer to buy from individuals rather than organizations.
Superdemo was created to simplify product demonstrations for various roles.
Young entrepreneurs often benefit from naivety and curiosity.
Networking is crucial, but product-market fit is paramount.
A product must provide real value to stand out in a crowded market.
Outbound sales can be challenging and requires careful execution.
Timing and luck are significant factors in entrepreneurial success.
Buyers today expect immediate access to product information.
Humanizing your brand is essential for engagement.
Taking action is the first step towards entrepreneurial success.
