In this episode of E-Coffee with Experts, our host Ranmay chats with Justin Cook, President of Internet Marketing & Development at 9thCo, to learn how he accidentally found his way into SEO, grew a small side hustle into a serious agency, and eventually became the go-to partner for some of the biggest names in business.
We get into the real stuff: what it takes to grow past that dreaded agency plateau, why chasing one-off projects isn’t sustainable, and how switching to a retainer model gave Justin’s team the breathing room to actually scale.
He also dives into the nitty-gritty of modern SEO, why he’s betting big on headless CMS and composable architecture, and how AI is speeding up development without cutting corners.
If you’re running a marketing agency, scaling a team, or just deep into SEO and tech, this one’s packed with honest advice, real-world experience, and plenty of inspiration.
Real growth comes from real conversations.
Justin transitioned from a full stack developer to SEO consulting.
Mergers require harmony at the leadership level.
Switching to an accretive model changed their business dynamics.
Headless architecture offers significant performance benefits.
AI is a tool that enhances human capabilities, not replaces them.
A memorable client story showcases the importance of adaptability.
The digital landscape is constantly evolving with new technologies.
Building strong client relationships leads to long-term success.
LinkedIn is a valuable platform for professional networking.
