In this episode of E-Coffee with Experts, our host Victor Julio Coupe sits down with Margit Streifeneder, Co-Director of Marketing at SiteSell, to discuss why email marketing still works in 2025 and how to do it right. She shares why most emails get ignored and how to make yours connect with real people.
We also dive into the smart way to use AI without sounding robotic, using SiteSell’s “just add you” rule to humanize your content. Margit explains what the Google Helpful Content Update means for SEO and how to keep your content ranking.
Whether you’re a founder, marketer, or solo creator, Margit gives clear advice on building a business around something you love, even if you’re just starting out.
AI tools are helpful, but your own voice still matters most.
Email isn’t dead; just be real, consistent, and useful.
Good content starts with understanding what people are really searching for.
SEO today needs smart keywords and a clear focus on your audience.
Passion’s great, but mix it with a solid plan.
Adding your personal touch makes content way more relatable.
SiteSell helps everyday people turn hobbies into real online businesses.
Their AI tool, TAI, makes creating content easier.
Keep learning and adjusting; marketing is always changing.
