The Power of First Impressions in B2B Sales

In this conversation, Ani chats with Steven Khanna to dive into the intricacies of B2B sales, exploring the transition from B2C experiences, the importance of building genuine relationships, and the strategies for effective outreach. Steven shares insights on managing decision-making delays, the significance of first impressions, and the resilience required in sales. He emphasizes the need for salespeople to ask the right questions and take personal responsibility in prospecting, while also discussing his new venture as a sales trainer. Watch the episode now!