Yeah, the problem with relevancy is quite subjective.
For example, someone was just looking at the report, and the report said it’s a dog and cat or a pet blog, you’d be like, well, that’s why that is irrelevant, but it can be subjective.
It’s probably very difficult. I know majestic have related kinds of categories that they put in like, “topical relevance”. That helps a bit.
At the end of the day, if the metrics are correct, you’d want links to higher metric sites. But after everything, it will come down to what’s natural. And that’s what we try and do with our outreach.
It’s not natural for a site to only get links from DA 40 and above, it’s impossible.
Because if someone has found your site naturally, they will link to you whether they’ve got a DA one or a DA 100.
And, it’s similar with link velocity. The higher your site appears; naturally, the more links you get.
The main thing we focus on apart from relevancy is that we look at natural language.
And we do that by understanding the keywords that we want to rank for, making sure the content is relevant to those keywords you want to rank for.
But we won’t link exact match anchors; we will use a sentence or half a sentence or phrase, a word. The next two words will link to the URL. We’ll use the brand, and it’s just about thinking about how normal people would link.
If you read an article on the BBC, CNN, Sky, look at how they link internally to their other articles.
Sometimes it’s a word; sometimes it’s half a sentence, it’s just trying to create what is natural that normally people would link if you’re gonna go out and ask people to link to it.
The reality is, if you don’t do that, you’re gonna struggle to rank unless you’re a massive brand.
So we’re not technically supposed to ask people to link to us. But if we’re providing value, and they agree to link with us, there’s no problem. But we want them to link to us in a way that someone would normally link to us.