44 Business Blogging Statistics for 2024

Business Blogging Statistics

A blog is much more than just a website article or a collection of posts. For inbound marketing, blogs are dynamic and versatile tools to attract the attention of your visitors.
A blog is one of the best online platforms to share valuable content, insights, and information about your industry. It is not just a place to showcase your writing skills; blogging also teaches you how to offer value to your audience. By providing meaningful information with regular, data-driven, and engaging content, you can make your brand an authoritative source. This way, you will develop the right synergy between blogging and inbound marketing.
By writing a blog with valuable content, you not only educate your audience but also establish an unbreakable relationship with them. This way, in the future, your audience can become loyal advocates of your brand and stand by you. Thus, a blog lays the foundations of an inbound marketing strategy.

General Business Blogging Statistics

Here are some business blogging statistics discussed. In the future, while writing any blog, these statistics can be useful for you:

• Out of an estimated 1.11 billion websites, there are more than 600 million blogs worldwide.
• By the most effective B2B marketers, more than 35% of the marketing budget is spent on content marketing these days.
• More than 79% of bloggers say that blogging drives results.
• 50% of Bloggers posting two to six times a week are already reporting strong results.
• Bloggers using 7+ images per post are almost 2.3 times more likely to outline strong results.

Business Blog Usage Statistics

The number one traffic source for high-income bloggers is organic traffic from Google. The reason behind this is that it is free, and a targeted audience can help you build your brand authority. Here are some of the glaring stats to consider:

• More than 90% of online experiences start with a search engine.
• According to 71% of bloggers, SEO is the most important source of organic traffic.
• More than 80% of bloggers are researching keywords as part of their blogging strategy.
• 14% of Google searches come up as questions.
• SEO leads have a 14.6% close rate, and outbound leads have a 1.7% close rate.
• Less than 0.80% of online users click on a link on the second page of Google searches.
• 72% of online marketers describe content creation as their top SEO strategy.

Business Blog Usage Statistics

The number one traffic source for high-income bloggers is organic traffic from Google. The reason behind this is that it is free, and a targeted audience can help you build your brand authority. Here are some of the glaring stats to consider:

• More than 90% of online experiences start with a search engine.
• According to 71% of bloggers, SEO is the most important source of organic traffic.
• More than 80% of bloggers are researching keywords as part of their blogging strategy.
• 14% of Google searches come up as questions.
• SEO leads have a 14.6% close rate, and outbound leads have a 1.7% close rate.
• Less than 0.80% of online users click on a link on the second page of Google searches.
• 72% of online marketers describe content creation as their top SEO strategy.

B2B Blog Statistics

91% of B2B marketers use content marketing as of 2023. You need to know a few more B2B blog statistics before starting your work:

• Adding another blog to an existing website can increase traffic by up to 434%.
• Websites with blogs attract 55% more traffic.
• Publishing 16 or more posts per month is 3.5 times more likely to generate traffic.
• 52% of bloggers agree that blogs help build credibility on a website.
• Blogs using promotional techniques to drive traffic to posts with paid ads have grown by about 93% over the past year.
• B2B companies use blogging to generate 67% more leads than their non-blogging challengers.

B2C Blog Statistics

86% of B2C marketers use content marketing as of 2023. For 2024, let’s delve into some more B2C blog statistics:

• Customers’ buying decisions increase by 47% through blogs, which includes 3 to 5 blog posts.
• Blogging actively can have 126% better lead growth.
• Promotion through articles is preferable to ads.
• B2C companies use blogging to generate 88% more leads than those who do not.

Business Blogging ROI Statistics

Business blogging is always 13 times more likely to have a positive ROI. That’s why, before we start working, we need to know more about ROI. Read along with us:

• More than 95% of readers trust multi-author blogs more than single-author blogs.
• 52% of bloggers want to publish infographics from guest bloggers because infographics are becoming very easy to use.
• Around 77% of bloggers frequently write ‘How-to’ article type.
• Search engine optimization tools highlight that globally, online users search for “how to start a blog” 121,000 times a month. Accordingly, In 2020, there were 31.7 million bloggers in the USA.
• Google processes about 63,000 search queries every second, 5.6 billion queries per day, and 2 trillion a month.
• More than 80% of bloggers do keyword research, while only 26% of them do it for every single post.
• According to a survey of 2,300 HubSpot visitors, businesses reported a 126% increase in monthly leads from blogs.
• Tumblr hosts over 500 million blogs. Over 2.5 million blog posts have been published. 
• Monthly, there are over 409 million people who view more than 20 billion pages.
• 97% of bloggers find that social media helps in increasing traffic.
• There is no “best day” to publish new content. Social shares are evenly distributed between posts on different weekdays.
• More than 92% of B2B marketers use content marketing. Most of them prefer content marketing over traditional advertising.
• 69% of bloggers use social share buttons.
• To attract and retain more customers, maximum B2B marketers use content in their marketing strategies.
•  In 2020, 89% of content marketers used blog posts in their content creation strategy. 
• Less than 31% of bloggers often check their blogs’ traffic analytics.
• Bloggers who utilize blogging for marketing purposes see 13X the ROI of businesses that don’t. More than 69% of bloggers earning over $50,000 per annum find themselves very active promoters of their blogs compared to only 14% of lower-income bloggers.
• Almost 45% of bloggers promote their blog posts via social media. 66% of bloggers use email marketing.
• Almost 47% of business bloggers outsource their content marketing to freelancers or some agencies.
•  More than 50% of marketers find blogging as their top content marketing priority.
• B2B marketers having blogs get 67% more leads.
• After video and eBooks, blogging is the third most common content marketing strategy.

How to Optimize a Business Blog?

Search engine optimization is the best way to get visitors to your blog posts. If SEO can be done effectively with optimization, proper SEO will bring your blog posts to the very first page of search engine results. There are other great things like this that can easily improve your blog post ranking.

Choose a single, specific search query to target

SEO blog post writing should be kept simple. Limiting each post to one specific search query can cause your blog post ranking to be high. A person working in an accounting firm wants personal trainers, hairdressers, and construction workers as clients. Now, the person should write posts related to tax returns to attract the attention of these clients.

For example, “Tax return rules for personal trainers, hairdressers and construction workers.” Now, present that topic line three ways for each professional so that every client gets special help. Thus, the rank of this particular content will be in any of the following searches:

• “Tax return rules for personal trainers”
• “Tax return rules for hairdressers”
• “Tax return rules for construction workers”

Optimize your post for your target search query

When choosing a target search query for your blog post, you should answer each question in its entirety. You should include keywords in your post for optimization. Most blogging software platforms, like WordPress, allow you to perform various SEO-related tasks on your blog. Some platforms even allow you to edit posts that are already published so that you can make the article more significant. Here’s what you need to do.

1. Include the search query in the URL of your blog post

   Through your search query keywords, the URL can inform readers what to expect on the page. For the post on tax return rules for hairdressers, your URL is something like this: www.taxrite.com/blog/tax-return-tips-for-hairdressers.

2. Include the search query in the title tag of your blog post

   On the search engine result pages, the meta title tag is displayed. According to Google, its length is typically limited to 50-60 characters, including spaces.

   Most sites format their title tags in one of the following ways: 

   •     Search Query | Business Name
   •     Search Query – Business Name

   Now, for the tax return rules blog, you could choose to format the title tag in these ways:

   •   Tax Return Rules for hairdressers | TaxRite
   •   Tax Return Rules for hairdressers – TaxRite

   You can use a vertical line or a dash to separate the search query. From a search perspective, It’s totally up to you. If you want to know how title tags will be displayed by search engines, just go for the title tag preview tool.

3. Write a compelling meta description

   On search engine results pages, the meta description (HTML element) is displayed underneath the meta title tag. Remember, a well-written meta description always attracts users to your post.

   According to Google, its number of characters should be around 155-160, including spaces. Like URL and meta title tag, target search query keywords should be included in meta descriptions. So the potential readers could have a brief idea about what’s in your post.

Include the search query in a natural way within your post

Never try to force input additional mentions or keywords in your writing. If you do that where they’re not necessary, your content quality will fall and affect your ranking. Stop customizing your writing to make it more professional. Just use the relevant search queries and the language your target audience would visit. This is how you can attract visitors and rank for relevant search queries

4. Optimize your images

   For search engine optimization, blog posts with images become useful. Here, Alt-text helps visually impaired readers. Search engines get to know about what your images are depicting.

   Sometimes bloggers include words or phrases that aren’t related to the image. Including those they just hope to target the audience. But this is keyword stuffing and isn’t that effective. It doesn’t even improve your rankings. This alt-text never drives traffic.

   For example, without describing an image, their alt-text might be like this:

   “How to optimize your small business blog posts, small business SEO, small business blogging, social media for small business blogging.”

   So, whenever writing alt-text for your images, just make sure you’re properly describing the images for readers who aren’t able to view them because writing simple, clear, and relevant alt-text is much more effective and accessible than keyword stuffing.

5. Include relevant links to other blog posts you’ve written

Readers would mostly prefer your blog post if you link it to other posts you’ve written. Those might be found useful and attract more organic traffic to your blog. By linking to other posts you’ve written, you could help your readers and your SEO practices at the same time. But make sure not to overload text with irrelevant links.

Conclusion: Business Blogging Statistics (2024)

In the landscape of business blogging for 2024, let’s compare it to crafting a fine cup of coffee. It’s not just about brewing more; it’s about carefully selecting the beans and perfecting the blend. Achieving the right balance involves infusing depth into your content with thoughtful precision. Picture research as the grind, essential for extracting the rich flavors of your ideas. Incorporating questions is like adding a splash of milk – it enhances the experience. This isn’t just about making coffee; it’s about creating a moment that leaves a lasting impression, sip by sip. So, in the evolving coffeehouse of 2024, think of your blog as that delightful cup—each post a distinctive brew that contributes to the overall aroma of your digital presence.