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TikTok may have been around for a while, but it is still a huge cultural phenomenon. To illustrate how big it is, we have compiled some recent stats to highlight the platform’s growing influence over people of different ages and regions and how brands and influencers can benefit from this.
There is something oddly satisfying about checking into social media several times a day, even though you may not like the content you see! And we’re all guilty of it.
While the craze for social media among Gen Z and millennials is outrageous, there’s no denying that people of all ages, from every walk of life, depend on platforms like TikTok and Instagram to get their daily dose of entertainment. And although both are big names in the world of social media, Americans spend 32% of their social media time on TikTok, which is 12% than Instagram (20%).
As a trend-driven platform, TikTok’s algorithm prioritizes only fresh and engaging content, constantly pushing users to discover current trends so they can put their own spin on them and stand out from others. But there’s more to this platform than just dancing teens and lip-syncing artists. This platform has become one of the most popular social media platforms among brands that are tapping into its ecommerce potential to increase their brand awareness and drive sales. For these brands or anyone who is a keen observer of social media trends, we have put together the latest data on key TikTok statistics in this post that prove the platform’s consistent growth. These insights also align with broader Influencer Marketing Statistics, which show how creators on TikTok are driving measurable engagement and influencing purchase decisions across diverse demographics.
TikTok is a popular short-form video content app developed by a Beijing-based tech company, ByteDance. Using this app, people can create and share bite-sized videos that range from 15 seconds to 10 minutes. Several built-in features, such as the music library, voiceovers, filters and effects, and collaboration tools like Duet and Stitch, help TikTok creators edit videos before releasing them.
The “For You Page” in its feed delivers an endless stream of customized content. In 2017, when the app was released to the global audience, it quickly outgrew Instagram and Snapchat, becoming one of the most downloaded apps in the world. Today, TikTok is used for everything from participating in viral dance challenges to making product recommendations.
Recent Social Media Statistics TikTok’s explosive growth, showing it not only leads in app downloads but also commands significant daily engagement across multiple age groups.
It won’t be wrong to say that TikTok has seen a meteoric rise in popularity since its launch nearly a decade ago. The scale of its growth is staggering, especially if we look at the following essential TikTok statistics that reflect the platform’s growing influence across different demographics and regions.
With an active community of over a billion monthly users worldwide, the TikTok app never has a dull day! A strong testament to this fact is that TikTok users upload 34 million videos to the platform, which is over 16,000 videos uploaded every minute. This incredibly high number of daily video uploads keeps the feeds of TikTok’s active users flooded with fresh, authentic content, which keeps them coming back for more.
Despite the recent bans and restrictions on the app in some countries, such as India and Belgium, its popularity continues to grow. According to Business of Apps, the platform has 1.59 billion monthly active users. With this current user base size, TikTok ranks as the fifth most popular social media platform in the world. The reason? A high adoption rate due to the nature of content shared on the platform, which caters to the short attention spans of people today. Such growth patterns are a clear reflection of Global Social Media Trends, where platforms offering quick, engaging content continue to dominate user attention worldwide.
As per the recent data shared by Business of Apps, TikTok topped the list of the most downloaded social media apps in 2024, reporting a whopping 773 million downloads. Earlier this year, in January, the app was reported to have been downloaded by 49 million more users.
TikTok has been downloaded more than 5.5 billion times across Apple and iOS devices since its launch. This underscores the platform’s ever-growing popularity and the fact that if businesses, especially SMBs, were to use this platform to advertise their offerings, they could reach more people and see a higher sales volume.
In fact, current Video Marketing Statistics suggest that TikTok’s reach and engagement levels make it one of the most powerful tools for brands aiming to connect with audiences through short-form video content.
Reportedly, TikTok claimed the top spot on the list of the most downloaded apps on the Apple App Store for five consecutive quarters in 2018 and 2019. The app again rose to the #1 spot in 2024, with over 186 million downloads.
Although TikTok was not the most downloaded app on the Apple App Store in the years in between, the platform’s relevance mirrored that of its competitors, WhatsApp and Instagram. This clearly shows that TikTok, despite having been outpaced by competitor platforms, has firmly cemented its place in today’s mobile-first culture.
In the United States alone, TikTok’s grip on the younger generations, especially Gen Z, is incredibly strong. Despite the discussions around potential bans, the platform sees over 76% of users aged 18-24 interacting with it daily. For Gen Z, the app is their lifeline; it doesn’t just serve up entertaining content but also provides a platform for connecting with friends, not to mention expressing themselves!
TikTok’s global appeal is not just limited to Apple device users; it also dominates the downloads chart on the Android Play Store. Earlier in February, the app claimed the #1 spot on Google Play, reporting an impressive 65 million downloads in that month alone. This figure adds to 2024’s milestone number of 773 million downloads across the Apple App Store and Google Play. According to this source online, almost 48% of all U.S. TikTok downloads originate from Android mobile devices.
While TikTok has enjoyed sustained appeal across both mobile platforms, Android’s bigger share in the global market, particularly in Southeast Asia, South America, and Africa, amplifies this impact. Being responsible for over half of TikTok’s installs, this dominance means tens of millions of monthly Google Play downloads, which reinforces TikTok’s unrivaled position in global mobile app usage.
TikTok’s ability to captivate users hook, line, and sinker is perhaps among its most remarkable attributes. We all have grimaced at cringeworthy content that has appeared at some point on our feeds and thought, “What makes these people tick?” Be that as it may, scrolling through feeds at bedtime or first thing in the morning is a guilty pleasure for most of us!
The U.S. TikTok users spend about 53.8 minutes on the app every day. This high engagement can be deemed a direct result of the platform’s powerful algorithm, which knows what recommendations a user would like to receive and thus keeps them glued to their phone with personalized content. Globally, this time more than doubles, with an average user spending about 95 minutes daily on the platform.
Although the app has been banned in countries like India and Belgium, it still maintains a vast global footprint. According to the sources online, TikTok is available in 154 countries today, and can be accessed in 75 languages. Imagine if the app were monolingual, accessible only to the English-speaking population, would it have been so popular? Clearly, the widespread availability in regional languages is what makes TikTok a sought-after social media app even so many years after its launch.
Search Logistics recently shared some interesting data on TikTok usage statistics to show how often users return to the app after scrolling through their feeds for the first time in a day. 90% of all TikTok users open the app daily, an average of 20 times. This habitual use of the app throughout the day, in fits and starts, along with exposure to fresh content, offers plenty of opportunities for brands to create brand awareness while encouraging new product discovery.
One of the most effective ways to boost visibility in such an active environment is through strategic Hashtags Uses, as trending hashtags can significantly increase content reach and engagement across different audience segments.
Although the largest TikTok audience has always been younger users, older demographics are becoming increasingly drawn to the platform. 53% of U.S. adults in the age group 30-49 and 28% of those aged 50 or above have an account on TikTok.
A deeper look into the demographics will also give you the gender split. 55% of adult American women and 45% of adult men use the app on a weekly basis, which shows the app is quickly becoming an integral part of American culture.
While numbers for this piece of data are not known, 1 billion daily views of the app are enough to convey the immense viewership it enjoys. With users spending an average of 15 minutes per session (as reported by Exploding Topics), brands and TikTok creators can easily boost their reach and influence far and wide. According to Sprout Social, over 500,000 U.S. sellers reported in 2024 that their online businesses took off because they leveraged the TikTok Shop feature on the platform.
Today, there are more ecommerce businesses than brick-and-mortar retailers, and with TikTok’s video content platform, it has become one of the apps known for being engines of commerce. According to Oberlo, 78% of users say they like to buy the products they see on TikTok. 48% of users have reportedly purchased something after they saw it in a TikTok video.
Okay, did we mention how many people start their search for products on TikTok itself? It’s true. Approximately 40% of Americans now use TikTok to search for places, products, brands, and everything under the sun. A study shared by Adobe in 2024 also highlighted that 1 out of 10 Gen Z users turn to TikTok rather than Google to start a search. This definitely marks a huge shift in the way consumers now search for information.
The platform has a huge engaged user base that has not gone unnoticed by brands around the world. Recently, the revenue reported for TikTok ads reached a whopping $33.1 billion, which is a significant increase from last year. With more companies increasing their TikTok ad spend, it is evident that businesses see TikTok as a vital customer touchpoint.
There’s no denying that TikTok enjoys an unparalleled engagement rate. To put things in perspective, the platform enjoys 2.1 times more shares per 1,000 views than Instagram Reels. This high level of interaction is a key reason why anything posted on the platform can go viral in seconds.
For brands, incorporating TikTok into a broader Video Marketing Plan can help maximize reach, leverage its high engagement rate, and create content strategies that align with user behavior on the platform.
Regardless of who you are (an Internet trend observer, a marketer, or an ecommerce store owner), there’s one thing that you must take away from this post, and it’s that TikTok is a cultural force to be reckoned with.
From the rising number of app downloads to increasing engagement across different age groups, it is clear that the platform is now where people come for not just entertainment but also shopping and selling. Brands can reach their target audience here while influencers can gain more followers through their authentic TikTok videos.
Sources online estimate that 90% of all TikTok active users open and interact with the app on a daily basis. On its Chinese version, more than 700 million active users log in every day.
Globally, a user spends, on average, 95 minutes on the app each day. In the U.S., the average time spent per user daily is approximately 53.8 minutes.
In 2024, TikTok was the most downloaded app in the world, reportedly generating 773 million downloads. This year, it has not topped the Apple Store and Google Play Store download charts but continues to rank among the most downloaded apps.
Users aged 18-24 are the most active age group on TikTok. This younger demographic also makes up the largest portion (36.2%)of the platform’s total user base, even though it is becoming increasingly popular among all age groups.
TikTok is no longer just an entertainment platform; it has now also become a marketing space where TikTok influencers promote products for brands, helping drive their sales. Today, TikTok has become one of the leading platforms for discovering new products, and a vast majority of TikTok users have reportedly said that they get inspired to purchase products only after they see them on their feeds.
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