SaaS Link Building Strategies: A Complete Guide – DWS

Getting your SaaS product discovered in a market where competition is high, and algorithms are always changing is no easy task. We are here to help you with the strategies.


SaaS, or Software as a Service, has revolutionized the way businesses operate. With its cloud-based, subscription-oriented model, SaaS products offer flexibility, accessibility, and cost-effectiveness. However, in a crowded market, standing out is crucial. That’s where strategic link-building comes into play.

Getting high-quality backlinks for your SaaS is important in the online world. These backlinks are the secret ingredients that can take your SaaS business to the next level by boosting your search engine rankings, driving more organic traffic, and increasing your profits. But it comes with challenges.

Whether you are an experienced SEO expert or new to the SaaS world, this guide will provide you with the knowledge and tools you need to excel in link building and outshine your online competitors.

Why Link Building is Crucial for SaaS Companies

In Software as a Service, link building isn’t just another marketing strategy; it’s the lifeblood that can drive your software business forward. Let’s explore why link building is not just important but absolutely crucial for SaaS companies.

Enhancing Online Visibility

The Internet is a vast, never-ending marketplace. Every day, millions of people are searching the web for solutions to their problems and, in the case of SaaS, software that can make their lives easier. But, with thousands of SaaS options available, how can you ensure your product stands out in this digital crowd?

This is where link building comes in. Search engines, like Google, use links as a primary metric to evaluate the credibility and relevance of your content. When high-quality websites link to your SaaS website, it indicates to search engines that your software is valuable and trustworthy. As a result, your website climbs up the search engine rankings, becoming more visible to potential users. Visibility is the first step towards success.

Boosting Organic Traffic

One of the greatest advantages of SaaS is its ability to serve a global audience. However, you need to attract organic traffic to your website to reach that audience. Organic traffic is the main component of digital marketing; it’s free, highly targeted, and brimming with potential users.

Link building is a key strategy to increase organic traffic. When authoritative websites link to your SaaS product, they are essentially sending their visitors your way. These visitors are more likely to convert into users since they are already interested in the niche or topic related to your software. This targeted influx of visitors can lead to higher sign-ups, more trials, and, ultimately, more paying customers.

Building Trust and Credibility

For SaaS companies, trust is non-negotiable. Users are often sharing sensitive information or relying on your software for critical business operations. They need to trust that your product is reliable and secure. This trust is not something that can be instantly established; it’s built over time through consistent, positive experiences.

Link building helps build this trust. When reputable websites in your industry link to your content or product, they are essentially vouching for your credibility. Users are more likely to trust a SaaS product that is recommended or mentioned by a respected source. In this sense, link-building acts as a reference check that verifies your software’s legitimacy.

Competitive Advantage

In the ever-changing SaaS landscape, competition is intense. The number of SaaS companies is continually growing, and if you are not actively building and nurturing your online presence, you risk falling behind.

Link building provides a distinct competitive advantage. It’s a proactive strategy that keeps your software ahead of the competition. By consistently securing high-quality backlinks and increasing your online authority, you are positioning your SaaS company as a leader in your niche, making it harder for competitors to catch up.

Long-Term Benefits

Link building is not a one-time effort but rather a long-term investment in your SaaS company’s future. The links you build today can continue to drive traffic and boost your search engine rankings for years to come. It’s a sustainable and scalable strategy that ensures your software remains visible and competitive in the ever-evolving digital world.

If you are looking to take your SaaS product to new heights, a well-executed link-building strategy is the rocket fuel you need for your journey to success.

Core Link Building Strategies for SaaS

Now that we understand why link building is a game-changer for SaaS companies, let’s explore some of the core strategies that can make a real impact on your software’s online presence.

Guest Blogging

Guest blogging is akin to a digital networking event where you showcase your expertise by contributing high-quality, informative content to authoritative blogs in your industry.

With this process, you can tap into their existing audience and also earn valuable backlinks. These links serve as a vote of confidence in your SaaS product, boosting your credibility in the eyes of both users and search engines.

Why It Works for SaaS:

  • Establishes Authority: By contributing valuable insights and expertise, you position your SaaS company as an authority in the field.
  • Quality Backlinks: In return for your contribution, you usually get a link to your own website, which boosts your SEO efforts.
  • Expanded Audience: By tapping into a new platform’s audience, you can expose your SaaS software to a wider demographic.

Suppose you offer project management software. Writing a guest post for a renowned project management blog showcases your expertise and introduces their readers to your solutions.

Pro Tip: Look for reputable blogs and platforms in your niche. Ensure your content adds value and aligns with your audience’s interests.

Skyscraper Technique

This technique involves identifying content in your niche and then creating something even better. By providing more comprehensive, up-to-date, or visually appealing content, you increase the likelihood of attracting backlinks.

When others in your industry find your content the best available, they will naturally link to it.

Why It Works for SaaS:

  • Outstanding Value: By surpassing existing content, you stand out as a go-to resource in your field.
  • Natural Backlinks: When your content is the best, other websites are more likely to link to it.
  • Higher User Engagement: Exceptional content tends to generate more interest and engagement from your target audience.

If there’s a popular blog post about “Top 10 Marketing Tools for SaaS Companies,” you could create an even more comprehensive guide, covering not just 10 but 20 tools with in-depth analysis and case studies.

Pro Tip: Leverage tools to identify top-performing content, and then add your unique spin or update it with the latest information.

Resource Link Building

Creating valuable resources such as whitepapers, in-depth guides, or case studies can be a game-changer for SaaS link building. When you offer resources that genuinely help your audience, other websites in your niche are more likely to link to them, recognizing the value they provide.

Why It Works for SaaS:

  • Highly Referencable: Resources provide unique value, making them ideal for others to link in.
  • Showcases Expertise: Demonstrates your deep knowledge and understanding of the industry.

If you are in a cybersecurity SaaS space, creating a comprehensive guide on “Data Security Best Practices for Small Businesses” could become a go-to resource for businesses looking to protect their sensitive data.

Pro Tip: Promote your resources through social media, outreach, and industry forums to maximize your SaaS product’s impact.

Advanced Link Building Tactics

Advanced tactics can give your SaaS link-building strategy an extra boost. This might involve techniques like outreach to high-profile influencers, collaborative content projects with industry leaders, or even exploring emerging platforms and communities where your target audience is active. These strategies demand a higher level of engagement and creativity.

Why Are They Effective for SaaS?

  • Influencer Collaboration: Partnering with influencers in your niche can lead to organic backlinks and increased brand visibility. Their endorsement carries weight with their audience.
  • Targeted Outreach: Fixing broken links on authoritative sites provides you with a valuable link, enhancing your SEO profile.
  • Social Media Signals: While not direct backlinks, active engagement on social media can contribute to your overall online presence and positively influence search engine rankings.

For instance, reaching out to an industry influencer for a collaborative webinar or podcast episode can result in them mentioning and linking to your software on their platform, introducing it to their engaged audience.

Pro Tip: Experiment with innovative formats like interactive content, podcasts, or webinars to engage your audience.

Unlinked Mentions

Sometimes, websites mention your SaaS product without providing a clickable link. These unlinked mentions represent a golden opportunity. Reach out to these websites, politely asking them to turn those mentions into active backlinks. It’s a simple yet highly effective way to maximize the impact of your existing brand mentions.

Why Is It Effective for SaaS?

  • Reclaiming Authority: By ensuring proper attribution, you strengthen your brand’s online presence and ensure that your expertise is recognized.
  • SEO Boost: Securing backlinks from unlinked mentions can significantly improve your website’s SEO, as search engines reward websites with authoritative mentions.

Suppose a reputable industry blog mentions your software as an innovative solution for project management but needs to remember to link back to your website. A friendly email to the blog owner requesting a link can rectify this oversight.

Pro Tip: Use tools to track mentions of your website, brand, or product, and then reach out to the mentioned site for a link.

Competitor Backlink Analysis

Your competitors can be a goldmine of insights. By analyzing their backlink profiles, you can uncover valuable link-building opportunities that you might have missed. Identify which websites are linking to them and strategize ways to secure similar links to your own SaaS product. It helps you understand what’s working in your industry.

Why is It Effective for SaaS?

  • Strategic Insight: By studying your competitors, you can give valuable insights into successful link-building strategies in your niche.
  • Identifying Gaps: You can discover potential link-building opportunities that your competitors might have missed, giving you a competitive advantage.

For instance, if you notice that a competitor has secured backlinks from influential industry blogs, it’s a clear signal that these blogs are receptive to content in your niche. This insight can guide your outreach efforts.

Pro Tip: Utilize tools on the internet to analyze your competitors’ backlink profiles and identify potential linking opportunities.

Monitoring and Analyzing Your Link-Building Efforts

The work doesn’t stop once you have implemented your link-building strategies. Regularly monitor the performance of your backlinks. Tools like Google Analytics can help you track the traffic, conversions, and other key metrics associated with each link. This data will inform your ongoing efforts and allow you to refine your strategy for maximum impact.

Why is It Effective for SaaS?

  • Optimizing Opportunities: Monitoring provides insights into what’s working and what’s not, allowing you to refine your approach for better results.
  • Adaptability: The digital landscape is dynamic. Analyzing your efforts ensures you can adapt to changing trends and algorithms, maintaining your competitive edge.

Using tools like Google Analytics and SEO software, you can track the performance of your backlinks. If you notice certain tactics are driving more traffic or conversions, you can allocate more resources to those strategies.

Pro Tip: Use analytics tools to measure metrics like referral traffic, domain authority, and conversion rates to gauge the effectiveness of your link-building efforts.

By incorporating these core link-building strategies into your SaaS marketing plan, you’ll be able to strengthen your online presence and enhance your software’s authority and credibility in the competitive marketplace. The key is to focus on providing value and building genuine relationships, which will have sustainable and long-term results.

Common SAAS Linkbuilding Mistakes

Even if link building is a crucial part of any successful marketing strategy, it’s easy to stumble into some common pitfalls that can hinder your success. Let’s look at some of these mistakes and how to avoid them.

Wasting money on black hat links

Investing in black hat SEO practices, such as purchasing low-quality or spammy backlinks, can provide short-term gains but often lead to long-term penalties from search engines.

Black hat links can tarnish your brand’s reputation and result in your software being penalized by search engines. This can severely hinder your online visibility and, ultimately, your success in the SaaS market.


Purchasing backlinks from low-quality link farms may temporarily boost your SEO, but once search engines catch on, your rankings can decline, creating long-term damage to your SaaS brand.

Only driving links to the homepage

Concentrating all link-building efforts exclusively on the homepage is a common error. This approach neglects the potential of internal pages and limits the overall impact on your SEO.

SaaS companies often have multiple product pages or landing pages for specific features. Neglecting these pages means missing out on opportunities to rank for specific keywords and capture potential customers’ attention.


Suppose your SaaS company offers different solutions like project management software, CRM software, and accounting software. In that case, each of these should have its own set of strategically placed backlinks leading to their respective landing pages.

Over-optimizing anchor texts

Using the same anchor text repeatedly or employing overly optimized keyword-rich anchor texts can raise red flags for search engines.

Over-optimization can be seen as manipulative and may result in penalties from search engines. It can also lead to a poor user experience, as it can come across as unnatural or spammy.


Using the exact same keyword phrases as the anchor text for every backlink can appear unnatural to search engines. Instead, vary your anchor texts to reflect the natural way people link to content.

Targeting high-authority but low-relevancy prospects

Focusing solely on high-authority websites without considering their relevance to your niche can be a time-consuming and ultimately ineffective strategy.

High-authority websites can offer valuable backlinks. But if they aren’t relevant to your industry or target audience, your SaaS software’s visibility and conversion rates may be minimal.


If your SaaS software specializes in marketing automation, getting a backlink from a high-authority marketing blog or industry association carries more weight than a link from a general business directory.

Writing low-quality content

Producing subpar or generic content for link-building purposes is a common misstep. This approach is unlikely to engage your audience or attract high-quality backlinks.

Low-quality content fails to capture your audience’s interest and diminishes your brand’s authority and credibility. It might even prevent potential users from exploring your software further.


If you are creating a blog post about “The Benefits of Cloud-Based Accounting Software,” provide in-depth insights, real-world examples, and actionable advice rather than generic, surface-level information.

Ignoring internal links

Internal links help search engines understand the structure and relevance of your content. They also guide users to related and valuable information, improving their overall experience on your site.

Neglecting to optimize internal linking within your website can hinder your overall SEO strategy and the user experience.


In a blog post about “Streamlining Project Management with SaaS Software,” you can internally link to your landing page about your project management software, providing readers with a clear path to explore the solution.

Overcoming Common Link-Building Challenges

Link building for SaaS can be a rewarding but complex endeavor. While it has enormous potential for increasing your software’s online visibility and authority, it also has its fair share of challenges. Let’s look at how to overcome them effectively.

  • Focus on acquiring high-quality, relevant backlinks through ethical and sustainable link-building strategies. These might take more time and effort, but they result in lasting benefits for your software’s reputation and visibility.
  • Diversify your link-building efforts by directing them towards relevant internet pages as well. This spreads the SEO benefits and enhances the user experience by providing targeted information.
  • Ensure a natural mix of anchor texts, including branded, generic, and long-tail keywords. Prioritize relevance and user experience over keyword stuffing.
  • Prioritize websites that are both authoritative and relevant to your SaaS niche. These links are more likely to attract potential customers genuinely interested in your product.
  • Invest in creating valuable, informative, and well-researched content that addresses the needs and pain points of your target audience. Quality content is more likely to attract genuine backlinks and engage potential users.
  • Incorporate internal links strategically within your content to guide users to other relevant pages on your website. This enhances the user experience and strengthens the overall SEO of your SaaS site.

Following these simple link-building strategies can steer your SaaS software towards a more effective and sustainable SEO strategy.

Future of Link Building for SaaS

The digital landscape is continuously changing. As technology continues to grow, the importance of link-building is also growing for SaaS. To stay ahead of the competition, it’s essential to know future link-building trends and developments. Here’s a glimpse of what the future holds for link-building in the SaaS industry.

AI Powered Link Building:

Artificial intelligence (AI) is revolutionizing the way link-building is conducted. AI can analyze vast datasets, identify link-building opportunities, and even automate outreach to potential partners. It can also predict the best anchor texts and content topics, making the link-building process more efficient and data-driven.

AI tools can analyze your competitors’ link profiles to identify potential prospects and suggest personalized outreach strategies, ultimately saving time and enhancing results.

User Experience-Focused Links:

Search engines increasingly prioritize user experience (UX) when ranking websites. In the future, links from websites that offer excellent UX will carry even more weight. This means that in addition to seeking high-authority sites, SaaS companies will focus on websites that provide a seamless and engaging experience.

A link from a website with fast loading time, is mobile-responsive, and offers easy navigation can enhance your SEO and user engagement.

Semantic and Contextual Linking:

Semantic SEO, powered by natural language processing and machine learning, is set to revolutionize how search engines understand content. Contextual linking, where links are embedded within content naturally and contextually, will become a fundamental part of link building.

In the future, search engines will consider the presence of keywords along with the context in which they appear. Links will be integrated into content to enhance the user’s understanding of the topic.

Voice Search and Structured Data:

With the rise of voice-activated devices and voice search, the importance of structured data and schema markup will increase. SaaS companies will need to optimize their content and links for voice search, and structured data will play a pivotal role in achieving this.

By implementing schema markup for your SaaS features, a voice-activated device can provide detailed information when users inquire about a specific aspect of your software.

E-A-T and Brand Authority:

Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines will continue to influence link-building. Building brand authority through thought leadership, trustworthiness, and expertise will be essential for securing high-quality backlinks.

Collaborating with industry influencers and thought leaders to produce authoritative content can help establish your SaaS brand as a trustworthy source of information, attracting more high-quality links.

Visual and Video Content Links:

The consumption of visual and video content is on the rise. SaaS companies will increasingly leverage video marketing and infographics, expanding opportunities for links in these formats.

Creating educational video content about your software’s features and benefits can attract links from websites seeking to share valuable resources with their audience.


In the fast-paced SaaS world, link-building is a crucial pillar of success. It’s not a one-size-fits-all process but rather a tailored strategy that demands thoughtful execution.

You’ll enhance your online presence and credibility by employing core strategies like guest blogging and resource link building. However, it’s equally important to steer clear of common mistakes like over-optimizing anchor texts and neglecting internal links.

Ultimately, link building for SaaS is more than just acquiring links; it’s about building trust and a brighter future for your software.