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Five simple tips to make your cold emails stand out

Master the Art of Writing Powerful Cold Emails

If you’re hoping to make a splash with your cold emails, you’ll need a few tricks up your sleeve. Rather than relying on bland, generic messages, it’s important to make your communication personalized and eye-catching. Check out this blog post for 5 simple and effective tactics to make your emails stand out from the crowd!

Home / Blogs / Five Simple Tips To Make Your Cold Emails Stand Out
Vaibhav Kakkar

Founder and CEO

January 11, 2024

Five Simple Tips To Make Your
Cold Emails Stand Out

Have you ever spent hours crafting the perfect cold email only to receive little to no response? It’s a common problem among professionals trying to reach new clients or generate leads.

With so many emails flooding inboxes every day, it can be difficult to stand out and catch someone’s attention. 

But fear not! There are ways to increase your ROI and make your cold emails more effective. By focusing on engaging your prospects and delivering enough value to encourage action, you’ll be one step closer to success.

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Here are five tips to help you craft compelling cold emails that will skyrocket your results:

1. Use Email Tracking

Email tracking is a powerful tool that lets you monitor relevant activity and actions taken after your email has been sent. Email tracking can tell you if your email was opened, and even provide insight into the recipient’s interactions with your email campaign. Did they click on any links? Did your message inspire them to visit your website?

With email tracking, you can have a better understanding of your audience and fine-tune your marketing strategy accordingly.

Curious about the key metrics to keep an eye on when it comes to tracking emails? Let’s dive into the vital metrics you should be focusing on for your email marketing success.

Email response time

Email response time is the game-changer in the world of B2B and B2C sales. It’s all about how fast your team can hit that reply button. The quicker you are, the more sales you’ll bag. In fact, studies show that companies who respond within an hour are a whopping seven times more likely to catch the attention of those big-shot decision-makers.

Open rate

Open Rate is the simplest and most straightforward metric to measure when it comes to tracking the success of your sent emails. You can easily measure open rates by inserting an invisible tracking pixel into your outbound emails. When that pixel loads, you’ll get a notification telling you your email has been cracked open.

Click Through Rate

CTR is the percentage of email recipients who clicked on links in an email. Tracking CTR is vital in assessing email marketing effectiveness, as the goal is to prompt users to take specific actions like visiting your website, making purchases, signing up, or completing surveys.

2. Make a Fancy Subject Line

As we all know, first impressions can make or break any relationship, and the same applies to email communication too. The subject line of the cold email could be the game-changer and make all the difference.

With nearly half of the recipients opening the emails based on the subject line, you cannot afford to miss the mark. You need to optimize your subject lines, grab their attention, and maximize your open rates.

To achieve this, you need to use the right blend of tactics:

Get personal: Personalized subject lines can grab attention and boost open rates. Make them feel special!

Make your subject lines short: A subject line under 40 characters or around five to seven words is an ideal length to make sure it’s not overlooked.

Spark curiosity: Tapping into human curiosity is a highly effective strategy to entice recipients to click open your email.

Add a dash of humor: Making your audience laugh is a tried-and-true tactic that yields positive results.

Create a sense of urgency: Craft a subject line that instills a fear of missing out (FOMO) to compel recipients to open your email.

Highlight video and other multimedia: Including the word “video” in your email subject line can double your open rates. Enhance engagement by adding videos, presentations, podcasts, or helpful guides to your email content.

3. Keep it Short and Sweet

When it comes to writing emails to your prospects, less is more. Nobody wants to read long-winded paragraphs, they tend to scan content quickly, only slowing down when they find information that is highly relevant to them. It’s important to keep your emails concise while still being informative enough to keep your reader engaged.

Greet your prospects with a friendly opening and avoid overwhelming them with a wall of text. This speeds up the pace of your writing, making it more accessible to your audience.

You can also improve the readability of your emails by adding white space, bullet points, and proper spacing. To ensure your message is getting across, use simple language and avoid using complex words or sentences.

4. Make a clear offer

To land new clients through cold emails, it’s crucial to make a clear and concise offer.  You want to make sure that the person on the receiving end of your email understands exactly what it is that you’re offering or asking for.

If your offer is too vague or unclear, the potential client may not realize that your services are exactly what they’ve been searching for.
Keep things simple and stick to the basics to increase the chances of getting a response.

When it comes to B2B sales emails, it’s important to take a more nuanced approach to pitching your product or service. While the ultimate goal is to close a deal, you can’t approach it as a typical pushy sales pitch. Instead, strive to establish a personal connection and appeal to the specific needs and challenges of your potential buyer.

Utilizing storytelling can be a powerful tool in showing them how you can alleviate these problems and provide solutions.

Do not forget to add a CTA

A well-crafted Call To Action is an essential element of any effective email. Your CTA should be tailored to the recipient’s stage in the sales funnel and encourage them to take the next step towards engaging with your product or service.

For a cold email, you might offer a free guide, webinar registration, or case study to build credibility and establish trust. Whatever the CTA, make sure it’s clear, concise, and easy to follow. A strong CTA will help you move prospects closer to a purchase and grow your business.

Finally, don’t forget to include your contact details and availability- it’s a small gesture that can make all the difference.

5. Make it Personal

Making a first impression is important in all aspects of life, and the same can be said for cold emailing. While it may seem easier to fall back on generic opening statements, research has shown that taking time to research the client personally can increase the likelihood of success. In fact, 96% of businesses revealed that personalization improves email marketing success.

Visit their website or LinkedIn profile to gain insights on their objectives, successes, current projects, or potential pain points. Armed with this knowledge, you can tailor your approach and show the client that you understand their unique needs, stand out from the crowd, and ultimately win their business.

Introduce yourself as a person rather than a generic company address, and make sure to address the recipient by name.

Additionally, take the time to explain why you’re reaching out and how you found them. Perhaps it was their impressive content or positive reviews that caught your attention. Whatever the reason, showing that you’ve done your research can give readers confidence that you’re not just another spammer.

Remember, personalization is key to making connections and standing out from the crowd.

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Repeat, Streamline and Optimize

Creating an email campaign is like creating a work of art – it takes time and dedication to get it just right. Although your first attempt may not be the masterpiece you envisioned, don’t give up! You have the power to optimize and reiterate your emails until they’re perfect.

By learning more about your prospects’ motivations and pain points, you can create compelling content that speaks to their very core. Email marketing tools make it easy to track trends and metrics, allowing you to fine-tune your campaign for maximum effectiveness. These tools free up the time of your sales team to focus on building relationships and converting leads, while gaining valuable data for optimization.


Crafting the perfect cold email can be a daunting task, but don’t worry, the above five simple practices can ensure a high response rate. 

While it’s important to keep your emails brief and customized, it’s equally crucial to strike the right balance between persistence and pushiness. Show your prospects that you’re invested in helping them and highlight how your product or service can solve their pain points.

If you don’t receive an immediate response, don’t fret – it’s normal for cold email campaigns to require follow-ups. Automated check-ins can demonstrate your dedication while keeping you top-of-mind for potential clients.

So don’t be intimidated by the prospect of cold emailing – follow these tips, and you’ll be on your way to a successful campaign.

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