Archives: Interviews

Richard takes us on an engaging journey through the intricate world of SEO and digital marketing, offering rich insights and stressing the vital need for sustainable SEO strategies that form a strong foundation for long-term growth.

From web development to entrepreneurship, his story is a masterclass in success. Uncover the dynamic synergy between SEO and PPC, and how they can supercharge your digital marketing game.

Igor shares raw, tactical advice for agencies, brands, and freelancers.

Katie shares real-world strategies that still work, especially for home service brands.

Barbara shares what it really takes to scale a creative agency, from buying out the business, acquiring a dev shop, and navigating California’s tricky hiring laws, to managing finances, compliance, and branding in the AI era.

Jason shares his journey from starting a small social media agency in 2015 to building a fast-growing full-service digital marketing agency through a smart merger with an SEO firm.

Michael shares how he went from running a nonprofit to building a digital marketing agency that’s still going strong after 7 years.

Daniel takes us through his journey of starting the company, the struggles of surviving 20 months with almost zero revenue, and how his passion for sports and technology kept him going.

Charlie talks about starting Minty Digital in Barcelona, growing it in London, and why he keeps his agency lean and focused on profit.

Vlad tells us about his journey from Ukraine to London, starting 15 businesses, and what helped him grow: being consistent, staying involved in sales, and being honest with his team.

Jasmine shares her journey from launching a fashion rental startup during university to building a multi-faceted agency model post-COVID.

Joey shares his incredible journey, from serving in the military and playing pro football, to leading global sales teams in aerospace, and finally finding his place in the world of digital marketing.

Jesse breaks down how structured data, schema, and even API-level formatting will shape how websites are found and ranked, not by Google, but by AI tools.

Jesper shares his journey from building 750+ websites in the early 2000s to developing SchemaWriter, a platform that helps SEOs create entity-based schema the right way.

Tanner also explains how he keeps his team agile, how he measures ROAS across channels, and what metrics actually matter in 2025.

Andrew shares how he went from building one of the fastest-growing websites to losing all its traffic overnight, and how that experience shaped his SEO career.

He shares smart ways to boost revenue like creative bundling, brand collabs, and retention strategies that actually work.

Nate shares the often-overlooked basics that actually move the needle, like getting Google Business profiles right, collecting real reviews, and using simple systems to keep clients informed.

In this episode of E Coffee with Experts, our host Austin chats with Chris Fink, COO & Partner Founder at The Med Spa Agency, about how SEO has evolved in the age of AI, and what actually drives results today.

In this episode of E-Coffee with Experts, host Ranmay chats with Desirae Haluk, Founder & Chief Queen Bee of Clairant Services, to uncover the untapped power of webinars for lead generation and predictable revenue growth.

He shares the behind-the-scenes of how he scaled from zero, his early client wins, and what makes his agency different (spoiler: it’s all about content + community!).

Garrett shares real strategies like breaking content into clear sections, writing in a way AI can understand, and using free tools like Q4IA and Relevance Doctor to improve results.

Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication.

They dive into what it really takes to build a people-first marketing agency in a world where AI is everywhere. Kevin shares how his team uses AI to help with the boring stuff, so they can focus more on real connections and great results.

Derek explains what AEO and GEO mean in plain terms, and why they matter if you want your brand to show up on tools like ChatGPT, Grok, and more.

Brian shares how his background in art and wrestling shaped his approach to business, and how hitting a breaking point with team turnover pushed him to adopt EOS, a system that completely changed how they operate and grow.

Lily explains the risks of cutting corners with AI, the rise of user-generated content, and why personal branding is becoming a must-have advantage for marketers, founders, and agencies.

Michael breaks down why chasing quick-fix AI hacks can actually hurt your SEO, what marketers should really focus on, and how to adjust your strategy now that zero-click results and AI-powered answers are taking over.

He dives deep into why traditional SEO metrics like “page one rankings” no longer matter and how to approach content in an AI-dominated search landscape.

Devon shares how SOPs, smart processes, and even AI have shaped her journey.

Artem shares his journey into cloud gaming, the impact of COVID on adoption, and how Boosteroid builds partnerships with major brands like Google, Samsung, and Mercedes-Benz.

We get into why so much content falls flat, how social listening makes all the difference, and why treating content as a conversation (not a broadcast) is the real game-changer.

He shares how AI-powered tools like Replit are enabling agencies to build client-ready tools in minutes, why content repurposing is a must-have strategy, and how short-form video fits into “Search Everywhere Optimization.”

Dan shares why SEO in 2025 is more than just keywords, revealing how to blend paid ads, organic search, social media, and content into one powerful strategy.

He shares his early inspirations, the agency model that shaped his success, and the strategies he uses to break past growth plateaus.

Bryan shares how he went from answering a Craigslist ad to running his own agency, lessons from two recessions, and the strategies he uses to win clients and keep them long-term.

She shares how to adapt keyword strategies for SGE, ChatGPT, and Perplexity, focus on long-tail, bottom-funnel content, and build cohesive user journeys that convert.

Josh talks about falling into digital marketing by accident, building an agency that now specializes in SEO, link building, Google Ads, and holistic marketing systems, and why his team delivers exceptional results in automotive, education, and home services.

Diane also unpacks what’s really working in SEO today, from the rise of zero-click search to how Google’s AI evaluates true content engagement.

Stewart shares how he accidentally fell into marketing after starting as an engineering student, and how he went on to dominate the healthcare niche long before SEO and Google Ads were mainstream.

Sara also dives into how her team collaborates across paid and SEO, something many agencies struggle with, and why CRO and UX are now just as critical as ranking.

In this episode of E-Coffee with Experts, Tyler Jacobson, Marketing Director at 4B Marketing, shares how he helped grow a web hosting company from just 200 users to ranking in the global top 1%.

In this episode of E-Coffee with Experts, Abdullah Al Lawati, Senior Technical Success Specialist at PowerDMARC, shares how companies unknowingly leave doors open for hackers, spoofing, and phishing attacks, and what you can do to stop it.

Chris shares how COVID unexpectedly gave him the space to build Catalyst from scratch, and how he turned that pause into real momentum.

Kyle talks about “everywhere optimization”: showing up on sites like Yelp, Thumbtack, Facebook, and others to build trust and get more leads.

In this episode of E-Coffee with Experts, our host Ranmay sits down with Romana Kuts, Founder, Content & SEO of SaaStorm, an SEO and content agency for fast-growing SaaS startups.

In this episode of E-Coffee with Experts, host Ranmay sits down with Ben Anshutz, President at Gotham Artists, a top-tier talent agency managing over 1,000 events per year, from celebrity bookings to full-blown concerts.

In this episode of E-Coffee with Experts, our host Ranmay chats with Tarun Gehani, SEO Director at Pure Visibility, a Google and Microsoft Partner agency that’s been helping businesses grow online since 2005.

Milan shares the exact discovery process his agency uses to uncover technical issues, content gaps, and buyer journey misalignment, and how they fix them to get +30% revenue for clients.

Donna breaks down how procurement is changing in 2025, why transparency in deals matters more than just getting the lowest price, and how AI is helping (not replacing) teams behind the scenes.

Adam takes us through his journey from Nike, Under Armour, and Crocs to launching SodaPup, a U.S.-based company making enrichment toys for dogs.

Charlie shares how losing big in the dot-com crash led him to value investing, inspired by Warren Buffett and Charlie Munger.

Alessio shares the real story behind building his agency, what it was like doing everything solo in the early days, getting clients during COVID, and how staying consistent and keeping things simple helped him grow.

Bobbie shares her take on managing stakeholders, running multi-channel campaigns (SEO, paid ads, CRO, SGO), and how AI helps her small team do big things faster.

Vladana shares why most B2B content fails, and how founders can rethink their messaging to resonate with real humans, not just search engines.

Lorenza breaks down how Flix uses a smart SEO framework she calls “Minimum Viable Optimization” to manage visibility across dozens of countries.

André shares how he built the company while working full-time, and without ever going to university. He reveals how learning SEO from scratch, writing guest posts, and building backlinks helped them bring in 95% of their customers organically. No paid ads. No aggressive sales.

Katarina reveals how Ecocapsule, a solar-powered, rainwater-harvesting, egg-shaped home, offers real freedom for eco-tourism resorts and first-time homeowners alike.

He shares why career foundations still matter, how to fail fast and grow smarter, and why real innovation happens when people are in the same room.

Oliver shares stories from his time at TechCrunch, what founders still get wrong about PR, and why most early-stage media strategies fail to stick.

Sam shares why chasing traffic doesn’t equal growth, and how focusing on low-volume, high-intent keywords can bring in real leads.

She talks about leaving the corporate world, starting her business after the 2008 crash, and juggling everything from sales to delivery while raising a family.

He shares the early challenges of entrepreneurship, the importance of trusting mentors, and why most agencies stall their growth by chasing complexity.

He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”

He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”

He talks about the messy side of startup life: bad hires, buggy code, and lessons you only learn the hard way.

Mike shares why most companies still treat HR as a cost, when it should be a growth engine, and how shifting to a “talent-first” mindset can change everything.

Anna breaks down how her team uses smart SEO content, like customer stories and product comparisons, to build trust without relying on paid ads.

Jim shares his journey from Slack to startup CEO, what burnout taught him about leadership, and how 15Five helps managers become actual leaders using data, personalization, and AI.

He also shares how a Nandbox-built app just became Malaysia’s official digital tool, how ASO works for app visibility, tips to monetize your app, and what founders often overlook post-launch.

Uwe breaks down why paid ads are dead, how to win with long-term SEO, and why most AI-written content falls flat, unless you really know how to use it.

Sam shares the honest truth about undercharging early clients, juggling everything solo, and learning to let go as the team grew.

She also chats about using tools like ChatGPT to personalize faster, why LinkedIn matters more than you think, and how she’s dealing with rejection in the world of cold emails.

Michelle shares how they rebranded from the inside out, got their lawyers posting like humans (not marketers), and made LinkedIn their most powerful channel.

Joel shares his journey from launching a print magazine to building a full-on B2B ecosystem. He talks about the rise of influencer branding, the limits of AI, and why audio and podcasts are still underrated in B2B.

Jes explains why domain authority is a made-up metric we should all stop using, and what really matters when it comes to Google rankings and AI-driven discovery.

Tony shares his journey from hustling Hot Wheels and hacking school servers to building a digital agency with clients across 14 countries. He unpacks why cheap SEO and PPC deals often lead to being blacklisted by Google and how ignoring Google My Business (now Google Business Profile) could be costing you serious money.

Jessica dives deep into why treating all clients the same is a big mistake in CRM, the importance of knowing your audience’s lifestyle before planning email campaigns, and how real leadership is about listening, not always speaking up.

Daryl also tells us why most campaigns don’t work out. It’s usually not about a bad cause, but because the story just isn’t clear!

Sahil shares real tactics for better landing pages, why your homepage is probably missing the mark, and the power of showing your product, keeping copy simple, and using real social proof.

He basically took a £400 side gig and blew it up into Bed Kingdom, this huge company that ships over 1,500 different products!

Mary shares how she used her life savings to buy a $26K router (yes, really), built three data centers, and later pivoted during the 2008 recession to help businesses grow online.

Zhong dishes on how quick-service restaurants now pull in up to 80% of their revenue online, with AI tweaking menus based on stuff like weather, time of day, or what’s in your cart to bump up sales without hiking prices.

Chris shares how simple, SEO-focused content like YouTube videos and blog posts helped him grow fast and stay on top of Google.

Chelsea shares how she’s getting around marketing restrictions using smart affiliate strategies, the SEO moves that actually work in a super competitive space, and why so many brands mess up the Amazon vs Shopify game.

She walks us through how her team went from piles of paperwork to running a fully cloud-based system, and what that shift means for founders still stuck in outdated workflows.

Roxanne shares her story, from working in media sales at ABC/Disney to starting her own agency, and how staying curious, embracing change, and always learning helped her grow through every shift in the marketing world, from websites to AI.

Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.

Nate unpacks what really powered Sprout’s rise, then explains how he launched and scaled a fully remote SEO agency in the middle of a pandemic, steering it through funding squeezes, a SaaS slow-down and the AI boom.

She walks through the exact steps that took a one-man landscaping outfit and, in just a few months, packed his local pipeline, added crews, and drove revenue skyward.

He breaks down how AI is changing SEO and link building, and why most teams mess up tracking and waste budget.

Arlen shares how he went from handing out flyers in a church parking lot to running a successful SaaS company, powered by SEO, affiliate marketing, and smart strategy.

You’ll discover why etiquette isn’t just about old rules, but about real human connection and trust. Rupert shares how your leadership style, brand image, and even how you email or Zoom can instantly make or break your brand.

With over 40 years in the industry, John explains why most businesses waste money on the wrong strategies, and how the right message can be your biggest competitive edge.

Susan dives into the real reason so many founders and small business owners struggle with marketing: poor brand positioning.

Shawn shares how he scaled from $1,500 Craigslist sites to running a top WordPress agency, and how his team now creates full-site content in just a few hours.

He shares why buying cheap lists is a losing game, how top brands like Cirque du Soleil approach lead generation, and what it really takes to build lists that convert. We also dive into how Scott uses AI to predict customer behavior, boost email deliverability, and improve campaign performance.

Thibault shares how they market complex safety tech to legacy industries, land clients like General Motors, and build long-term SEO authority in a niche space where innovation moves slowly.

Bruce shares the personal story that inspired his app HeardThat, which now has over 1 million user sessions.

Deacon reveals how he built Well Kept Wallet from scratch, how he navigated the decline of organic SEO traffic, and how he now leverages short-form video and podcasts to grow and monetize his audience.