Archives: Interviews

Richard takes us on an engaging journey through the intricate world of SEO and digital marketing, offering rich insights and stressing the vital need for sustainable SEO strategies that form a strong foundation for long-term growth.

From web development to entrepreneurship, his story is a masterclass in success. Uncover the dynamic synergy between SEO and PPC, and how they can supercharge your digital marketing game.

Jim shares his journey from Slack to startup CEO, what burnout taught him about leadership, and how 15Five helps managers become actual leaders using data, personalization, and AI.

He also shares how a Nandbox-built app just became Malaysia’s official digital tool, how ASO works for app visibility, tips to monetize your app, and what founders often overlook post-launch.

Uwe breaks down why paid ads are dead, how to win with long-term SEO, and why most AI-written content falls flat, unless you really know how to use it.

Sam shares the honest truth about undercharging early clients, juggling everything solo, and learning to let go as the team grew.

She also chats about using tools like ChatGPT to personalize faster, why LinkedIn matters more than you think, and how she’s dealing with rejection in the world of cold emails.

Michelle shares how they rebranded from the inside out, got their lawyers posting like humans (not marketers), and made LinkedIn their most powerful channel.

Joel shares his journey from launching a print magazine to building a full-on B2B ecosystem. He talks about the rise of influencer branding, the limits of AI, and why audio and podcasts are still underrated in B2B.

Jes explains why domain authority is a made-up metric we should all stop using, and what really matters when it comes to Google rankings and AI-driven discovery.

Tony shares his journey from hustling Hot Wheels and hacking school servers to building a digital agency with clients across 14 countries. He unpacks why cheap SEO and PPC deals often lead to being blacklisted by Google and how ignoring Google My Business (now Google Business Profile) could be costing you serious money.

Jessica dives deep into why treating all clients the same is a big mistake in CRM, the importance of knowing your audience’s lifestyle before planning email campaigns, and how real leadership is about listening, not always speaking up.

Daryl also tells us why most campaigns don’t work out. It’s usually not about a bad cause, but because the story just isn’t clear!

Sahil shares real tactics for better landing pages, why your homepage is probably missing the mark, and the power of showing your product, keeping copy simple, and using real social proof.

He basically took a £400 side gig and blew it up into Bed Kingdom, this huge company that ships over 1,500 different products!

Mary shares how she used her life savings to buy a $26K router (yes, really), built three data centers, and later pivoted during the 2008 recession to help businesses grow online.

Zhong dishes on how quick-service restaurants now pull in up to 80% of their revenue online, with AI tweaking menus based on stuff like weather, time of day, or what’s in your cart to bump up sales without hiking prices.

Chris shares how simple, SEO-focused content like YouTube videos and blog posts helped him grow fast and stay on top of Google.

Chelsea shares how she’s getting around marketing restrictions using smart affiliate strategies, the SEO moves that actually work in a super competitive space, and why so many brands mess up the Amazon vs Shopify game.

She walks us through how her team went from piles of paperwork to running a fully cloud-based system, and what that shift means for founders still stuck in outdated workflows.

Roxanne shares her story, from working in media sales at ABC/Disney to starting her own agency, and how staying curious, embracing change, and always learning helped her grow through every shift in the marketing world, from websites to AI.

Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.

Nate unpacks what really powered Sprout’s rise, then explains how he launched and scaled a fully remote SEO agency in the middle of a pandemic, steering it through funding squeezes, a SaaS slow-down and the AI boom.

She walks through the exact steps that took a one-man landscaping outfit and, in just a few months, packed his local pipeline, added crews, and drove revenue skyward.

He breaks down how AI is changing SEO and link building, and why most teams mess up tracking and waste budget.

Arlen shares how he went from handing out flyers in a church parking lot to running a successful SaaS company, powered by SEO, affiliate marketing, and smart strategy.

You’ll discover why etiquette isn’t just about old rules, but about real human connection and trust. Rupert shares how your leadership style, brand image, and even how you email or Zoom can instantly make or break your brand.

With over 40 years in the industry, John explains why most businesses waste money on the wrong strategies, and how the right message can be your biggest competitive edge.

Susan dives into the real reason so many founders and small business owners struggle with marketing: poor brand positioning.

Shawn shares how he scaled from $1,500 Craigslist sites to running a top WordPress agency, and how his team now creates full-site content in just a few hours.

He shares why buying cheap lists is a losing game, how top brands like Cirque du Soleil approach lead generation, and what it really takes to build lists that convert. We also dive into how Scott uses AI to predict customer behavior, boost email deliverability, and improve campaign performance.

Thibault shares how they market complex safety tech to legacy industries, land clients like General Motors, and build long-term SEO authority in a niche space where innovation moves slowly.

Bruce shares the personal story that inspired his app HeardThat, which now has over 1 million user sessions.

Deacon reveals how he built Well Kept Wallet from scratch, how he navigated the decline of organic SEO traffic, and how he now leverages short-form video and podcasts to grow and monetize his audience.

Martha shares how Schema App helps brands transform their content into a knowledge graph that gives Google and AI tools the context they need to surface trusted results.

Nihal explains how MobiLoud helps e-commerce and content businesses launch native apps fast, without rebuilding from scratch.

Lance gets real about hiring the right contractors, what most people mess up when it comes to SEO and scaling, and why managing blue-collar vs. white-collar teams takes a whole different skill set.

Nick shares how he went from promoting his own music site with SEO to building an agency that helps enterprise clients grow through link building, technical SEO, and digital PR.

Nikias spills the beans on how his years of pumping iron taught him a ton about SEO: think long-term, no shortcuts, and staying consistent, even when it feels like nothing’s happening.

Terry breaks down how his team started using AI tools like ChatGPT and Midjourney way before it was trendy.

Ines will explain how her team does more than just get leads; they teach clients how to convert them, helping businesses of all kinds build trust, get more reviews, and grow sustainably.

Jennifer talks about what it was like building an agency when people still thought social media was just a trend.

Victoria walks us through her Scalable Marketing Machine, a simple 4-part system that helps you go from scattered tactics to a smart, repeatable strategy.

Bob shares his story, from building a $60M telecom biz to launching one of the fastest-growing mobile-first agencies in the U.S.

Justin shares how Camcorder AI helps teams skip the boring parts of editing (like logging footage or resizing for socials) so they can focus on what really matters: storytelling and performance.

Jan takes us through his journey, from loving history as a kid to building a site that rivals big institutions.

William explains why influencer marketing fails for many e-commerce brands, how Stack Influence automates campaigns with thousands of vetted micro-influencers, and why AI influencers don’t work.

Krista shares how she turned frustration into a business that gives clients real marketing expertise without the layers and red tape of big agencies.

Larry shares the crazy story of how it all started with a college meal card idea and turned into a nationwide gift card business with over 6,000 clients.

Daniel shares his killer trick for finding B2B clients who pay and stick around, which directly led to awesome results, like pulling in $60K from just a $14K spend.

Yehuda shares some real talk about building businesses, whether you start small or get big investments.

Monika talks about how she makes content that actually works, mixing feelings with facts to get people involved and donate.

Christian shares his cool personal journey and how it shaped his empathetic leadership style.

Phil dives into the cool stats behind texting, like high response rates, and why most companies totally miss the mark by treating texts like emails.

Brian spills how focusing just on banks helped him big time. He also points out that banks are still stuck on old-school marketing, which is a big fail.

Abbie explains how to create content that actually sells and how PR-style outreach gets amazing backlinks for B2B clients; plus, why brand mentions could be more important than links these days.

Katya shares her awesome story of going from Upwork freelancer to building two businesses from scratch, remote teams, product scaling, the whole deal.

John shares how they went from relying heavily on Facebook ads to building a much stronger growth engine through SEO, content, and community.

Ivan shares how Difusión mixes classic publishing with modern marketing, like customizing books for different countries, using AI to support teachers, and building real communities instead of chasing quick sales.

Nilesh shares how Digifix helps clients grow with SEO, PPC, social media, and AI, especially through their cold calling AI bot that adapts to voice tone and buyer behavior.

Lewis shares how he built a thriving junk removal company using nothing but SEO, digital PR, and smart local marketing.

Dave shares how he went from snowboarding and flash dev to leading an agency trusted by Google, Nike, and Disney, including the tough moments, like almost shutting down and scaling from 3 to 21 people in 12 weeks.

David shares how he went from printing flyers to helping Fortune 500 companies like Amdocs and UnitedHealth drive leads through smarter SEO and inbound systems, without cold outreach or RFPS.

Michael shares what really drives growth: smart tech, trusted voices, and strong promoter ties.

In this episode of E-Coffee with Experts, our host Victor chats with Christina Petushenko, CEO & Co-founder of Splento

In this episode, Josh Sprague, CEO of Orange Mud and Seven Clay, joins our host Victor to share the real journey

Andrew talks about landing his first roofing client, getting them off Yellow Pages, and building trust through results.

Jessy shares how cold outreach landed her first clients, why local SEO is key for small business growth, and how she scaled her agency by focusing on slow, intentional growth.

Brian shares what it was really like in the early days, waking up at 4:30 AM to juggle multiple jobs, learning web design on the side, and slowly turning that into a full-time business.

Artsem shares real examples of content-led growth, from viral TikToks to SEO wins in healthcare.

Georgia explains why most SEO strategies fail when teams work in silos, and how training designers to understand SEO can lead to better rankings and higher conversions.

Sarah shares how she built brand trust and emotional impact through real stories, even with tight budgets and polarizing topics. She explains how marketers can use storytelling to cut through noise, shift public opinion, and convert passive audiences into active supporters.

Dan breaks down why so many service-based businesses, especially SEO agencies, forget about one of their biggest growth opportunities: the clients they already have. He shares how loyalty programs can boost repeat business, grow client value, and uncover upsell chances most people miss.

Paula shares how she went from working in UK housing policy to building one of the UK’s most trusted platforms for home buyers, attracting over 4 million visits a year, all from creating the kind of content people actually need.

Mark reveals what most marketers miss when trying to expand their audience and why going back to your roots might be the smartest move. We also talk about the rise of AI and how he uses it today to streamline repetitive work like grant writing. You’ll also hear what timeless journalism principles still apply to modern digital marketing and how young professionals can stand out in an oversaturated field.

Jaclyn talks about how healthcare marketing was way behind, and how she used proven strategies from the automotive world to help surgeons stand out online. We dive into real-world SEO tactics, how she mixes PPC and storytelling to drive growth, and how AI is changing the game for smarter marketing.

Anton shares how his engineering background and years of hands-on e-commerce experience shaped Wide Group’s philosophy: don’t just copy-paste strategies, but customize them for conversions.

From escaping Vietnam on a boat at age 3 to launching cloud video surveillance in 2005 (before anyone believed in the cloud), David shares his raw, inspiring journey.

Stefan shares how he started coding as a teenager in 1985 and later bootstrapped a communication tool that now stands next to Slack and Microsoft Teams.

Nicole also shares smart ways to measure event success, how to build thought leadership that actually drives leads, and what new CMOs should focus on first.

Kavi explains why user-focused content will always win, why AI isn’t going anywhere but needs responsible use, and how tools like Gemini are best used for content outlines, not writing full articles

Laura talks about early business chaos, evolving SEO strategy, setting client boundaries, and leading with values.

Hayato shares how he went from failing multiple startups in college to leading data-driven growth at FlipSystem, and building a real estate fund focused on affordable housing.

In this episode of E-Coffee with Experts, we chat with Alan Ruchtein, Founder of Modern Seller and one of the sharpest minds in outbound sales right now.

Kate shares her journey from leading a digital agency to launching a nonprofit, all while running a real estate business and raising three kids. She reveals her proven media pitching framework, the one credibility mistake most brands make, and how to build backlinks that actually move the needle.

Joseph dives into product-led growth, why most outbound sales strategies fall flat, and how to create content that actually converts. He opens up about his journey as a young founder, lessons from his first venture-funded startup, and the power of simplicity in product design.

Eddie shares how he scaled his agency using a SaaP (Service-as-a-Product) model, SEO-driven strategies, and short-form content that feeds long-form engagement.

Clwyd shares how he went from coding in the finance world to launching (and shutting down) a venture-backed AI startup, then teaching himself SEO to grow a photography business, which eventually led to starting his own marketing agency.

Wes breaks down why most WordPress sites crash when they go viral, how AI-written plugins are putting websites at risk, and what creators and companies can do to scale without breaking things.

Ryan shares how he helped a telehealth startup scale across 50 states, the key to building organic traffic, and why relying only on paid ads can be a trap.

James reveals insights from Hunter’s latest report, including why 61% of decision-makers actually prefer cold emails over LinkedIn DMs or cold calls and what separates the 5% of good emails from the rest.

Glynis shares how she blends 20+ years in fashion with SEO expertise to help fashion and e-commerce brands grow online.

Nik shares why 95% of SEO strategies fail, how AI tools are changing content marketing, and why backlinks and digital PR matter more than ever, especially when trying to rank in LLMs like ChatGPT.

In this episode of E-Coffee with Experts, our host Ani Hoang chats with Daniel Stradtman, CMO of Bloomfire, who shares marketing strategies from his time at Walmart, GE, and Amazon.

Ali Sadr talks about the future of AI in SEO, how to optimize for bottom-of-funnel content, and why cookie-cutter SEO packages don’t work. You’ll learn about link building, technical SEO, and how personalized strategies help clients grow from 5 to 50+ employees.

In this episode, our host Ranmay talks with Stewart Vickers, Founder of an investment SaaS and SEO agency, about how he went from being an art history student to running a $68K/month agency in just six months.

Greg breaks down why most sales pitches today fall flat and how sales teams can actually stand out using AI-powered tools.

Justin dives into the nitty-gritty of modern SEO, why he’s betting big on headless CMS and composable architecture, and how AI is speeding up development without cutting corners.

Margit also dive into the smart way to use AI without sounding robotic, using SiteSell’s “just add you” rule to humanize your content..

Ivan breaks down the biggest reasons why most businesses fail at digital marketing and what you can do to avoid the common traps that waste budget and stall growth.